Director, Digital Products

7 days ago

Atlanta, United States Free TV Networks, LLC Full time
Job DescriptionJob DescriptionDescription:

Director, Digital Products

Free TV Networks

Responsible for managing the lifecycle of FTN’s digital product portfolio and driving increased revenue and profitability.

Responsibilities

  • Product manager and champion for FTN’s suite of digital products, including owned and operated FAST channels and platforms.
  • Identify product features and enhancements and manage their entire lifecycle from idea conception to post-launch monitoring and improvements.
  • Work closely with internal and external stakeholders to define detailed products requirements.
  • Define, prioritize and develop project plans and lead project management for all FTN digital products and platforms, while ensuring all project/department milestones and goals are met.
  • Manage day-to-day relationships with major vendors (e.g. Wurl, Amagi, Xumo) and platforms (e.g. Roku, Pluto, Vizio) to ensure timely and accurate delivery of FTN’s portfolio of FAST channels.
  • Define and write product requirement documents – based on relative strategic importance of key features.
  • Ensure product definition and product lifecycle roadmap support the business drivers (i.e., revenue, audience, cost savings, strategic value).
  • Monitor and analyze how well the product is performing including product profitability, actual to planned revenue, customer satisfaction and market share.
  • Partner closely with sales, marketing, and programming to evolve the digital product portfolio.
  • Help drive FTN’s digital channel strategy that balances demand generation and engagement objectives with relevant, thoughtful end-to-end customer experiences to maximize return on investment.
  • Identify competitive offerings in the market and assess their strengths and weaknesses, while contributing new ideas and strategies to improve the positioning of FTN’s digital product portfolio.
  • Perform other duties as needed and as directed by Management.


Requirements:

Education & Experience

  • College degree or equivalent experience. Product management certification preferred.
  • 3-5 years of experience in digital product management and/or product development. Media industry experience preferred.

Skills & Abilities

  • Exceptional analytical, planning and project management skills – strong spreadsheet, word processing and database skills.
  • Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere.
  • Comprehensive understanding of OTT/CTV product and consumer life cycles.
  • Knowledge of FAST/CTV analytics and ability to synthesize and utilize data to inform business decisions and product strategy.
  • Outstanding verbal and written communication as well as interpersonal skills with a demonstrated ability to express and evaluate ideas with quantitative and qualitative data.
  • Experience developing and delivering presentations to various audience levels within an organization.
  • Experience collaborating with cross functional teams to develop strategies that meet department goals within budget and established timelines.
  • This position is based in Atlanta and will report to the Senior Vice President – Digital, Distribution and Partnerships and work closely with all other FTN teams.

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