Marketing Execution Analyst
3 weeks ago
As the ideal candidate, you will be supporting the team in creating and executing campaigns within the CMS platform across the Android and iOS apps. You must have 3+ years of experience across iOS and Android platforms, be highly organized, self-driving, be comfortable reviewing code and using content management systems.
The role requires attention to detail, a passion for the app space, an attitude that anything is possible, be a team player and an ability to be flexible and think outside the box. You will work with other marketing teams in addition to Product Management, User Experience, Creative & Brand, and Technology.
KEY RESPONSIBILITIES
- Build and launch A/B tests and seasonal campaigns using Client's CMS and CRM tools
- Own updating experiences across iOS and Android across the global portfolio
- Responsible for monthly updates of key touchpoints
- Pull reporting on key metrics related to the acquisition of new prospects
- Create, manage and socialize documentation related to app CX and in-flight tests
- Work with cross-functional Marketing partners to ensure a consistent end-to-end customer experience
- Develop and implement new Marketing strategies based on changing business priorities
- 3+ years of work experience in digital marketing
- Experience using Content Management Systems and basic knowledge of HTML, XML, JSON and CSS
- Basic understanding of conversion, engagement and retention marketing throughout different portions of the lifecycle
- Superior project management and organizational skills
- Passion and understanding of the app space and streaming services
- Conversion and retention marketing experience in a membership model business
- Hands-on experience with digital marketing tools, such as Kochava, Adobe Analytics and Tableau
- Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization
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