Content Marketing Manager

3 weeks ago

Newark, United States Ask Staffing Full time

We are seeking a smart, strategic and detail-oriented Marketing Manager to help meet our business objectives through the creation of new and ongoing consumer marketing campaigns highlighting our premium audio content, specifically within music storytelling. The right candidate will demonstrate a highly creative, analytical and editorial mind. The role requires sound business sense, a powerful attention to detail and an ability to work collaboratively and to execute quickly under pressure. The candidate will have direct hands-on ownership as well as lead cross-functional coordination with creative, social, paid media, acquisition and ancillary marketing teams.

In this role, the candidate will help plan and execute end-to-end customer-facing promotional campaigns to drive awareness, acquisition, engagement and revenue, and will implement business data to analyze campaign results and title-specific performance. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic and not afraid to take risks.

Responsibilities Include:

Supporting the ideation and execution of customer-facing marketing campaigns, brand development, and release plans for franchise content in the music storytelling space

Collaborating with talent, managers, creative teams, external stakeholders, and cross-functionally across internal departments in order to drive cohesive strategy, streamline communication, troubleshoot issues, and connect the dots between teams

Contributing to all aspects of strategic initiatives through brainstorming collaborations, developing pitches, managing deliverables and approvals, facilitating talent relations, understanding best practices and new initiatives, and sharing feedback

Assisting with events, activations, and talent-focused efforts from start to finish, including pitching and developing ideas, aiding on site, and overseeing launch

Identifying novel ways to innovate, generate buzz and create impact in strategically engaging target audiences for both legacy and newly launching music storytelling franchises

Executing highly visible, go-to-market plans for premiere original programming properties, with a holistic eye on curating thoughtful and cohesive multi-surface and multi-channel touchpoints for new and existing customers

Helping develop, submit and manage creative briefs and deliverables lists for campaigns

Working with internal stakeholders across teams to deploy content marketing communications and promotions to drive customer acquisition, engagement and increase long-term member retention

Working with external stakeholders to deliver marketing assets in a timely and professional manner

Implementing quality control to ensure all executions are done on time and correctly

Liaising with creative teams to accurately and effectively share promotional plans, information, and feedback from partners

Overseeing the tracking of promotional assets and campaign activities via the creation, cataloging and tagging of campaign-specific referral markers and action codes

Assisting in the development of campaign decks for both internal and external partners

Using data and analytics to report on the results of campaigns and determine opportunities to optimize, refine and overall improve campaign performance

Basic Qualifications:

Minimum of 3-5 years experience in B2C and industry-facing marketing

Excellent verbal and written communication skills

Strong organizational and project management skills with the proven ability to handle multiple projects, prioritize effectively, and deliver results in a fast-paced environment

Strong analytical capability and a solid understanding of success metrics

Ability to think both strategically and tactically

Demonstrated skills in building relationships and working effectively with all levels

Proficient knowledge of MS Office (Outlook, Word, Excel, PowerPoint)

Must be a self-starter, problem-solver, and quick learner who thrives in a fast-paced environment

Preferred Qualifications:

Knowledge and/or experience within music, entertainment or media industries

Background in online media and entertainment

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