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Specialist, Local Marketing

2 months ago

Saint Louis, United States Build-A-Bear Full time
Job DescriptionJob Description

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Specialist, Local Marketing to join our dynamic team.

The Local Marketing Specialist will drive foot traffic to Build-A-Bear's corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.

Responsibilities:

  • Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
  • Execute a comprehensive marketing plan to drive brand awareness
  • Coordinate with mall marketing contacts
  • Coordinate new store opening signage kits
  • In partnership with the field Collaborate with high-volume and tourist locations to ensure visibility
  • Support field team with local marketing requests
  • Support and coordinate with the Experiential Marketing team to amplify local window displays and signage

Required Qualifications:

  • 1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
  • Proficiency with Microsoft Office

Preferred Qualifications:

  • Bachelor's degree
  • Project Management experience
  • 3+ years of Marketing event planning, grand openings, tourism marketing, or advertising

Behavioral Traits for Success:

  • Enjoys being recognized for the quality of their work
  • Willingness to work within established standards, guidelines, and procedures
  • Develops strong job knowledge and competency
  • Strong commitment to tasks being completed correctly and on time
  • Thrives in a structured environment
  • Happy accomplishing work as an individual
  • Can work harmoniously with others
  • Communication is factual, polite, and professional

Working Environment:

  • Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
  • Hybrid work schedule
  • Corporate Office located St. Louis, MO
  • 15% domestic travel

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

  • Decision-making, judgment, and execution
  • Deadlines, accuracy, and quality
  • Communication
  • Collaboration and coordination
  • Marketing results
  • Responsiveness
  • Stakeholder Feedback