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Marketing Research Analyst
1 month ago
Title: Market Research Analyst
Client: Automotive Consulting Firm
Location: Houston, Texas
Type: Direct-Hire
Pay: 100,000K+
Summary:
- Marketing Research Analyst versed in both B2B & B2C marketing within the automotive and battery industries to support our US market of Electric Vehicle growth.
- Possess and leverage a technical background in the automotive industry and an in-depth understanding of electrified vehicles and energy storage trends.
- Manage the research of market analysis and trends staying abreast of technological advancements and competitive landscapes.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Develop and implement marketing strategies to promote electric vehicle products within the automotive and energy storage sectors.
- Explore opportunities for market expansion and new partnerships within the US market.
Duties:
- Work closely with the sales team to understand customer needs and contribute to the development of sales materials.
- Provide marketing support for key client presentations and proposals.
- Develop competitive analysis reports monitoring competitor activities and analyzing market positioning.
- Develop marketing strategies to enhance the company's competitive advantage.
- Conduct comprehensive market analysis to identify opportunities and trends in the electrified vehicle and energy storage industry.
- Work with existing relationships and establish new partnerships within EV automotive industry.
- Collaborate with key stakeholders to understand market dynamics and build a strong presence in the region.
- Communicate technical product requirements effectively with departmental teams and understand product specifications.
- Translate technical information into marketing collateral and sales enablement tools for business development and sales marketing audiences.
- Prepare executive presentations for trade show seminars training initiatives, product launches, meeting, and industry events.
- Develop compelling training seminars and instructional presentations for internal and external stakeholders.
- Draft, write and edit complex technical concepts to both technical communications teams and non-technical audiences.
- Drive market penetration through targeted campaigns and promotional activities.
Requirements:
- 3-5+ years of proven experience as a Market Strategist or Market Research Specialist within the Automotive industry.
- Must be versed in MS Project, PowerPoint, Excel, Access, graphs, charts, and pivot tables.
- Proficiency in SPSS, and various market research applications to manage large data sets.
- In-depth knowledge of electrified vehicles, energy storage, and market dynamics.
- Ability to build and read market analyses and trends and prepare presentations for marketing campaigns.
Education:
- Bachelor’s degree in Business, Market Strategy, Market Research or related field; technical background in engineering is a plus.