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Marketing Coordinator

1 month ago

Laurel, United States APL Credit Union Full time
Job DescriptionJob Description

Job title:

Marketing Coordinator

FLSA Status:

Non-Exempt

Pay Grade:

6

Reports to:

Chief Strategy & Growth Officer

Job purpose

The Marketing Coordinator is responsible for creating, producing, and managing content across APL FCU’s communication and marketing channels that will supply meaningful information to our members and local community, while drawing in new audiences to our credit union. This person will assist in collecting and analyzing critical data and metrics that will help guide the marketing department and achieve the credit unions strategic goals.

Essential Functions

  • Assists with maintaining the credit union's website by monitoring Search Engine Optimization (SEO) and Accessibility reports as well as utilization trends
  • Prepares monthly reporting for various marketing trends. Coordinates and executes research on competitors and industry. Reports findings to the team as necessary.
  • Collects, analyzes, and applies member and market data to identify member needs, opportunities for market growth and expansion, and effective methods to promote products and services
  • Identifies data from internal and external sources that can be used to drive product development or be used in other marketing campaigns
  • Assists in writing, developing and editing credit union communication and public facing materials; ensuring style and brand consistency
  • Writes, revises and edits copy and content for advertising materials, forms, emails, letters, newsletters, website and social media platforms where applicable
  • Develops visually appealing art and copy layouts for digital, social and traditional marketing channels, including, but not limited to website ads, brochures, newsletters, posters, and emails.
  • Assist in writing and producing content and/or video series to post publically on the credit union website or other applicable platforms.
  • Assists with implementing advertising and promotional campaigns for the credit union.
  • Works closely on areas of marketing outreach, product development, success measurement, market segmentation, member experience and competitor analysis.
  • Be the go-to expert for new member acquisition campaigns, evaluating marketing channels, and designing campaigns that reach predetermined goals.

Note: The intent of this list of primary duties is to provide a representative summary of the major duties and responsibilities of this job. Incumbents perform other related duties as assigned. Specific duties and responsibilities may vary based upon departmental needs.

Qualifications

Education: Bachelor’s degree in business, marketing, or other related field of study required. A combination of education and related work experience may be substituted on a year-for-year basis.

Experience: Minimum of two (2) years of marketing, business, or communications experience preferred; preference given to financial services industry experience.

Knowledge/Skills/Abilities:

  • Strong Analytical Skills
  • Intermediate level HTML experience
  • Intermediate project management experience
  • Intermediate level knowledge of project lifecycles and project management methodologies
  • Intermediate level skills in research, analytics, organization, and problem solving skills
  • Intermediate to Expert level interpersonal, verbal and written communications
  • Intermediate to Expert level in editing and proofreading skills

Working conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is, for the most part, a traditional business office environment.

Work hours will normally be from Monday through Friday and may change depending upon our needs. Accessibility to VPN and website admin platform will be made available to make necessary changes outside of normal business hours if needed. You may be expected to be available during weekends or after business hours as business dictates.

This position is eligible for a hybrid work arrangement at the discretion of the credit union.

Employee must be bondable and maintain and acceptable credit history.

Physical requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands, and utilize verbal communication/listening skills. The employee frequently is required to stand, walk, and reach with hands and arms. Specific vision abilities required by this job include close vision. While performing the duties of the position, employee may be required to travel for meetings/other business purposes.

Direct reports

  • None

Approved by:

Vice President of Human Resources

Date approved:

July 2024

Reviewed:

July 2024

__________________________________ ___________

Signature Date