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Marketing Coordinator
3 months ago
Key ResponsibilitiesMarketing Campaign Coordination
- Assist in planning and executing comprehensive marketing campaigns.
- Coordinate the development and distribution of marketing materials.
- Maintain and update marketing calendars.
- Oversee the development, maintenance, and optimization of the company website using WordPress.
- Ensure the website's content is up-to-date, visually appealing, and optimized for SEO.
- Monitor website analytics and implement changes to improve user experience and lead generation.
- Develop and manage PPC campaigns, including Google Ads and LinkedIn paid ads.
- Implement and oversee SEO strategies in collaboration with SEO partners.
- Utilize SEM-Rush for keyword development and competitive analysis.
- Develop and publish engaging content for blogs, press releases, and case studies.
- Create and manage a portfolio of case studies to be distributed across various platforms such as our website blog, company portfolio, and LinkedIn.
- Ensure all marketing materials follow the company’s design and branding standards.
- Coordinate professional photography and video production for marketing materials.
- Manage video marketing campaigns, including animated explainers and testimonial videos.
Skills, Knowledge and Expertise
- Bilingual English/Spanish preferred
- 3+ years of experience in marketing, with a focus on digital and event marketing.
- Proficiency in WordPress, Google Ads, LinkedIn Ads, and SEO tools like SEM-Rush.
- Strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Experience with email marketing platforms and CRM systems (e.g., HubSpot).
- Knowledge of graphic design principles and familiarity with design software is a plus.
Benefits
- PTO
- Paid Holidays
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life Insurance
- Disability Insurance
- 401k