Community Relations Director/Sales Manager

2 weeks ago

Portland, United States Cogir Senior Living Full time
Job DescriptionJob Description

ABOUT COGIR SENIOR LIVING

Join our dynamic team at COGIR Management USA, a subsidiary of Canada's COGIR Real Estate. Specializing in modern aging management, we operate 66 senior living communities across 10 states, encompassing over 7,500 units. Since our inception in 2018, we have seen robust growth through strategic acquisitions, including the notable Cadence Senior Living. Our goal is to further expand across the United States, building on our reputation as a national leader in senior housing. We are dedicated to delivering unparalleled care and amenities, fostering a thriving environment for both residents and team members. Our culture is anchored in Human Focus, Creativity, and Excellence, and we are committed to continual improvement in the senior living industry.

POSITION OVERVIEW

We are searching for an experienced, compassionate, and goal-driven Community Relations Director (Sales and Marketing Manager) in our brand-new, premier community Cogir of Tigard, projected to open doors for our first residents at the end of 2024

Our Community Relations Director will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-range planning, identifying appropriate professional, and non-paid referral sources, establishing referral relationships to generate qualified leads, providing community tours, and ultimately growing revenue.

In this role, the CRD also ensures customer satisfaction by answering all the daily inquiries/questions of the tenants, families, and prospective residents, along with touring the community daily (scheduled or walk-in tours). You will partner with the regional sales team to develop and execute marketing plans to achieve community occupancy goals.

Our compensation package includes a base salary and a generous, accelerating commission structure

WHAT COGIR HAS TO OFFER YOU

  • Competitive salary and a generous bonus structure.
  • Training and career growth opportunities.
  • Heath, Dental, Vision, and Life insurance.
  • 401K Plan with a company match.
  • Paid Vacation, Sick leave, and holidays.
  • Employee Assistance Program.
  • Generous Employee Referral Bonus Program.
  • An inclusive, positive work environment where everyone has a voice and more

KEY RESPONSIBILITIES

  • Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
  • Design, implement, and facilitate the annual marketing plan for the community with input and support from the Executive Director, corporate marketing, and operations teams.
  • Develop and manage the lead base, responding to telephone inquiries, remotely and in real-time when possible.
  • Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
  • Conduct walk-in and scheduled tours with prospective residents or interested parties.
  • Provide sales activity reports with documented lead status, closing needs, and next steps.
  • Follow-up with all potential residents, referral sources, or interested parties.
  • Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
  • Supervise, direct, and motivate all sales team members.
  • Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
  • Understand the community's care regulations to ensure proper placement and education to prospects.
  • Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
  • Monitor and maintain promotional item inventory; assess print advertising needs.
  • Manage social media accounts.
  • Carefully manage marketing budget, and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

CANDIDATE QUALIFICATION AND EXPERIENCE

Education:

  • Bachelor's Degree in Marketing, Business, or a related field is preferred, or an equivalent combination of experience and education is required.

Experience:

  • 3-5 years experience in senior living, preferably Assisted Living and/or Independent Living sales, hospitality, or healthcare sales preferred.
  • Has a proven track record in achieving and exceeding sales goals.

Skills:

  • A positive team player mentality and passion for serving seniors.
  • Ability to manage time effectively, high initiative, and good judgment.
  • Demonstrate professional ethics; with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
  • Proficient in Microsoft Excel, Word, Outlook, and CRM.

Apply today and become part of the Cogir Family



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