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Associate Director, Consumer Marketing
2 months ago
Join us at AstraZeneca, where we turn ideas into life-changing medicines. We are passionate about the potential of science to address the unmet needs of patients around the world. As an Associate Director in our CVRM (Cardiovascular, Renal & Metabolic) portfolio, you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This role is based in Wilmington, DE, and is responsible for leading promotional efforts and execution of content development to support the continued launch of our product.
Accountabilities:
As an Associate Director for consumer marketing, you will be responsible for driving a best in industry launch in ATTR polyneuropathy and cardiomyopathy. You will deliver the execution of the US patient marketing plans, driving innovation and implementing key marketing initiatives. You will lead the development of core promotional materials for patients and support the comprehensive patient support program. You will also collaborate with Insights and Analytics team to identify and drive actionable insights, and performance trends.
Essential Skills/Experience:
Bachelor's Degree required; preferably in business, marketing or the sciences
5 years of Pharmaceutical or Healthcare industry, or relevant professional experience
3 years of Pharmaceutical Marketing or Promotions, or relevant commercial experience including Sales or Marketing, or Market Access
Experience developing brand channel strategy and completing against it
Experience managing complex projects at the project management level
Solid understanding of the local healthcare system pricing and reimbursement
Strong financial skill with the ability to assess and get results
Successful project management experience with the ability to work across functional partners
Desirable Skills/Experience:
Advanced Degree in business, marketing, or the sciences
Experience in Consumer and/or HCP Marketing
Experience in Insight / Market Research
Experience across product life cycle (emerging, launch, in-line, mature)
Experience related to therapeutic area
At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalize and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey.
Join us on this journey to become AstraZeneca's future leaders. Learn how the enterprise runs, what it takes to succeed and what excellence in Commercial looks like. This is a crucial step on your journey to becoming a future leader. Do you have what it takes?
Apply today To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience. If you know someone who would be a great fit, please share this posting with them.
Date Posted
21-Jun-2024Closing Date
21-Jul-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.