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Digital & Direct Marketing Specialist

2 months ago

richardson, United States TRC Talent Solutions Full time
TRC Talent Solutions has a temporary-to-hire position available for a Multichannel Marketing Specialist in Richardson, TX    The Multichannel Marketing Specialist is responsible for planning, creating, and executing both digital and direct marketing campaigns.    Responsibilities: 
  • Create, execute, and optimize pay-per-click (PPC) campaigns across various platforms, including but not limited to Google Ads, Bing Ads, etc. 
  • Monitor and analyze campaign performance metrics to ensure cost-effectiveness and proper return on investment
  • Create and manage ad copy, landing pages, and A/B testing 
  • Track and report on campaign performance using analytics tools including Google Analytics and PowerBi 
  • Implement strategies for audience targeting and retargeting when necessary 
  • Plan, develop, and execute direct mail campaigns to target specific customer segments 
  • Coordinate with the design team to create compelling and on-brand mail pieces 
  • Oversee the production and distribution process 
  • Maintain a database of customer addresses, ensuring accuracy 
  • Develop strategies to increase response rates and ROI for direct mail initiatives 
  • Provide regular reporting and insights to the Director of Marketing 
Requirements: 
  • High school diploma or GED required
  • Bachelor's degree in marketing preferred 
  • 2+ years of experience 
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects)
  • Experience with web editing and light coding preferred 
  • Capable of UI/UX editing to improve user experience across digital platforms

TRC Talent Solutions is proud to be an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.