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Email Marketing Coordinator

2 months ago

Richardson, Texas, United States ADVOCARE INTERNATIONAL LLC Full time

The Email Marketing Coordinator plays a crucial role in the comprehensive development, execution, and enhancement of email initiatives aimed at boosting revenue and engagement for our DTC and CPG brands. You will be responsible for crafting and managing email content, fostering customer relationships through targeted messaging, and analyzing campaign performance to guide strategic enhancements. Working closely with the Digital Marketing team, your primary objective will be to elevate conversions, increase order frequency, enhance average order value, and improve overall customer interaction.

Key Responsibilities:

  • Email Campaign Development:
    • Conceptualize, design, and implement email campaigns from inception to launch, including content creation, HTML coding, and audience segmentation.
    • Oversee 10-20 targeted email distributions weekly, ensuring each campaign is optimized for maximum engagement and conversion rates.
    • Manage the complete design process, encompassing ideation, design, construction, quality assurance, routing, copywriting, editing, deployment, and performance tracking.
  • Performance Monitoring & Optimization:
    • Analyze and report on email campaign metrics, including open rates, click-through rates, and conversion statistics.
    • Employ A/B testing methodologies and refine email triggers, delivery timing, and content based on analytical insights.
  • Customer Journey Management:
    • Develop and sustain automated email pathways that guide customers through the sales funnel and enhance lifetime value.
    • Collaborate with the broader sales and marketing teams to devise email strategies that align with the organization's overarching goals, marketing campaigns, product launches, and promotional efforts.
  • Content Management:
    • Periodically update associated website content via the CMS as part of wider digital marketing strategies.
    • Create and refine marketing copy for emails, SMS communications, newsletters, and promotional materials.
  • Cross-Channel Coordination:
    • Oversee SMS/MMS campaigns alongside email marketing, ensuring a unified strategy across digital platforms.
    • Collaborate with cross-functional teams, including creative, sales, and analytics, to ensure campaigns are consistent with brand objectives.

Preferred Knowledge and Experience:

  • 1-3 years of experience in email marketing and SMS marketing.
  • Proficiency with leading ESPs such as Salesforce Marketing Cloud (required), Klaviyo, and/or Marketo.
  • Working knowledge of HTML, CSS, and email design principles and best practices.
  • Strong time and project management skills to meet the fast-paced demands of email marketing, capable of managing 10-20 targeted sends weekly and maintaining a marketing calendar that plans 2-3 months ahead.
  • Experience with customer segmentation, list management, data extensions, and deliverability best practices.
  • Strong analytical skills with a background in tracking and optimizing email campaigns based on key performance indicators.
  • Familiarity with the unique requirements of DTC and CPG brands, with experience in these sectors preferred.
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously and independently.
  • Meticulous attention to detail and adherence to established processes.

Work Environment:

  • Hybrid work environment, incorporating both remote and in-office work.


Compensation details: Yearly Salary



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