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Email Marketing Coordinator

2 months ago

Richardson, Texas, United States ADVOCARE INTERNATIONAL LLC Full time

The Email Marketing Coordinator plays a crucial role in the comprehensive creation, execution, and enhancement of email initiatives that foster revenue growth and customer engagement for our DTC and CPG brands. Your responsibilities will include crafting and managing email content, nurturing customer relationships through tailored communications, and analyzing campaign performance to drive strategic enhancements.

Key Responsibilities:

  • Email Campaign Creation:
    • Conceptualize, design, and implement email campaigns from inception to launch, encompassing content development, HTML coding, and audience targeting.
    • Oversee 10-20 targeted email distributions weekly, ensuring each campaign is fine-tuned for optimal engagement and conversion rates.
    • Manage the complete design workflow, including brainstorming, design, construction, quality assurance, routing, copywriting, editing, deployment, and performance tracking.
  • Performance Analysis & Enhancement:
    • Monitor and report on email campaign metrics, such as open rates, click-through rates, and conversion statistics.
    • Apply A/B testing methodologies and refine email triggers, timing, and content based on analytical insights.
  • Customer Journey Development:
    • Design and maintain automated email pathways that guide customers through the purchasing process and enhance lifetime value.
    • Collaborate with the broader sales and marketing teams to devise email strategies that align with organizational objectives, marketing initiatives, product launches, and promotional efforts.
  • Content Development:
    • Periodically update associated website content via the CMS as part of integrated digital marketing strategies.
    • Create and refine marketing copy for emails, SMS communications, newsletters, and promotional content.
  • Cross-Channel Strategy:
    • Oversee SMS/MMS campaigns alongside email marketing, ensuring a unified approach across digital platforms.
    • Engage with cross-functional teams, including creative, sales, and analytics, to ensure campaigns align with brand objectives.

Preferred Qualifications:

  • 1-3 years of experience in email and SMS marketing.
  • Proficiency with leading email service providers such as Salesforce Marketing Cloud (required), Klaviyo, and/or Marketo.
  • Working knowledge of HTML, CSS, and email design best practices.
  • Strong organizational and project management skills to meet the fast-paced demands of email marketing, capable of managing multiple targeted sends weekly and maintaining a marketing calendar that plans several months ahead.
  • Experience with customer segmentation, list management, data handling, and deliverability best practices.
  • Analytical mindset with experience in tracking and optimizing email campaigns based on key performance indicators.
  • Familiarity with the specific needs of DTC and CPG brands, with relevant experience preferred.
  • Ability to collaborate effectively with cross-functional teams and manage various projects simultaneously and independently.
  • Meticulous attention to detail and commitment to established processes.

Work Environment:

  • Hybrid work model, incorporating both remote and in-office work.


Compensation details: Yearly Salary



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