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Senior Manager of Retail Marketing

2 months ago

Los Angeles, United States Ranavat Full time

RANAVAT, the leader in Ayurvedic beauty is searching for an enthusiastic

Senior Manager of Retail Marketing

to support our global retail partners. As the Senior Manager of Retail Marketing at RANAVAT, you must be passionate, forward-thinking, and detail-oriented. The ideal candidate will build strong relationships with our retail partners and collaborate with our passionate team.This role has room to grow and opportunity for a Director Level Role depending on initial performance.

This role is

in office (Westwood, LA)

Design, implement and amplify retail marketing strategy based on the global brand strategy to ensure local relevancy & cohesiveness with brand DNA

  • Act as the key marketing contact for all global retail requests

  • Lead monthly retailer marketing calls (Agenda, Recap, Etc).

  • Partner with directors of Marketing and Digital to build paid media strategy with our retail partners.

  • Own marketing collateral for retail paid media campaigns

  • Spearhead creation and presentation of retailer Market Week decks, adapting for each region.

  • Lead pitching process for marketing exposure across all channels

  • Lead planning and strategy of wholesale mega-events

  • Lead retail launch strategy for new markets. Owning the onboarding, planning, and execution of new launches.

  • Lead product website page management and digital asset updates, overseeing progress and ensuring timely execution.

  • Partner with sales and VM on fixture briefs.

  • Lead strategy for product review seedings of core and newness.

  • Partner with Product Marketing on quarterly business recaps, reviewing a mix of business and product performance.

  • Own wholesale strategy for all new product launches (in store activity, cast member engagement, email exposure, etc)

  • Lead retail launch strategy for new markets. Owning the onboarding, planning, and execution of new account launches.

  • Lead retailer PR seeding and events.

  • Partner with PR (in-house + external) to track and share wholesale press exposure with retailers.

  • Partner with influencer on retail specific UGC asks

  • Partner with education to secure retailer training and masterclass opportunities

  • Gather and incorporate feedback and insights from the Field to drive brand awareness and optimize eventing (or event programs)

  • Liaise with field and lead bi-weekly TBs to ensure ongoing flow of communication between field and corporate

  • Own all marketing presentations to field for new launches

  • Partner with field directors on store takeovers, brand partnerships, and on-off special events

  • Lead with a mind-set to build, improve and optimize future activations

Job requirements

  • 8+ years of retail marketing experience executing marketing campaigns with national beauty retailers for a personal care products brand (e.g. beauty, wellness, CPG), preferably with a d2c brand

  • Strong understanding of the beauty industry

  • Dynamic storyteller and communicator

  • Experience managing specialty retailers internationally

  • Effective people management skills to lead, develop and mentor direct report(s)

Ability to travel occasionally for retailer/company meetings

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