Senior Specialist, Marketing

3 days ago

Columbia MD United States Adtalem Global Education Full time

Company Description

Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

***This is not a remote position and will require an individual to be in the office three (3) days a week in Columbia, MD, Minneapolis, MN, or Chicago, IL. ***

Job Description

The Sr. Specialist, Marketing Data & Analytics is expected to contribute to the evolution of our data-driven marketing strategy by providing high-end analysis and insights that will uncover growth opportunities, risk, causation, and recommendations for action. This role requires an analytic thinker who is comfortable pulling data from multiple data sources to uncover performance opportunities in support of student growth. Areas of focus include, but are not limited to, new enrollment funnel, digital marketing efficacy, market demand, total addressable markets, and drivers of trends.

  • Performs marketing and enrollment analyses and presents executive summaries, details, and recommendations to stakeholders.
  • Understand Marketing data needs, vendors, systems, and underlying dataset by being a key user of this information and channel-specific KPIs.
  • Measure business objectives in consumable dynamic formats.
  • Operate as an internal consultant with the ability to clearly communicate insights to stakeholders.
  • Maintains strong understanding of business challenges and opportunities so work meets the context of what is requested.
  • Objectively translate data into actionable insights to validate or disprove risk and/or opportunities.
  • Organize data stories that can be consumed by various audiences, from senior executives to frontline managers.
  • Evaluate data from various sources and provide insight to understand audiences, behaviors, outcomes, and proposing enhancements to marketing performance.
  • Analyze, measure, and visualize effectiveness of marketing campaigns and enrollment strategies.
  • Recommend new and improved performance measurements that evolve with the business and validate causation to business success.
  • Partner with cross-functional teams such as IT and operations to unlock process optimizations that improve conversion.
  • Manages multiple projects and priorities independently to support multiple internal clients.
  • Provide support interpreting attribution data and provide recommendations.

Qualifications

  • Bachelor’s Degree in Business Administration, Marketing, Engineering, Finance, Computer Sciences, Math, or related field.
  • Three (3) to Five (5) years of experience working with databases, reporting on data in an analytical capacity is required. Marketing and sales analytics experience preferred.
  • Strong visualization skills with proven ability to utilize the full functionality of Power BI or similar BI tools.
  • Familiarity with MS SQL and/or Big Query is required.
  • Experience with Google Analytics and Salesforce data is preferred.
  • Hands-on data visualization experience required; preferably in Power BI and/or Tableau.
  • Computer proficiency in Microsoft Office, the Internet, and the web. Advanced Excel and Power Point skills are required.
  • Excellent verbal/written communication skills and ability to communicate with both technical and non-technical audiences.
  • Strong presentation and storytelling skills.
  • Strong analytical and problem-solving skills.
  • Strong prioritization and organizational skills. Ability to negotiate priorities in a matrixed organization.
  • Strong customer service skills. Must be service-oriented and provide tailored research and reporting to different groups of users based on their needs in a timely fashion.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $53,520.9 and $96,736.53. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

  • Health, dental, vision, life, and disability insurance
  • 401k Retirement Program + 6% employer match
  • Participation in Adtalem’s Flexible Time Off (FTO) Policy
  • 12 Paid Holidays

For more information related to our benefits please visit: .

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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