Digital Marketing Specialist

4 days ago


Marietta GA United States Junction Creative Solutions Full time

Junction Creative Solutions (Junction) is a strategic agency located in Marietta, GA. We are committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.

This is a full-time on-site role for a Digital Marketing Manager located in Marietta, GA.

Qualifications

Desired EducationBachelor’s Degree in the following fields Marketing, Journalism, Communications,

Information Systems, Business, Statistics, or other related field

3-4 Years in a related role

· Experience with SEO/Technical SEO/Local SEO

· Experience with Google Ads & Ad Management

· Knowledge and experience with social media ad management

· Knowledge and competency with Google Analytics

· Ability to communicate effective with team members and clients

· Excellent organizational skills and attention to detail

· Effective at time management in a fast-paced environment

Responsibilities

· Collaborate with the Junction team and clients ensuring that all work is being completed as outlined in the client agreement

· Manage all aspects of SEO and PPC campaigns for clients across industry

· Execute On Page SEO optimization for client website projects

· Perform keyword research for both SEO and PPC campaigns

· Analyze competitors’ websites, current online marketing initiatives, and overall goals

· Create and manage effective paid search ad campaigns

· Manage significant paid search budgets on top tier search engines (Google & Bing)

· Prepare monthly campaign reports (PPC and SEO)

· Optimize web content for keywords related to customer products and services

· Analyze and Correct technical issues on the backend of websites

· Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)

· Report to the Director, Digital Marketing



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