Digital Marketing Specialist
4 days ago
Junction Creative Solutions (Junction) is a strategic agency located in Marietta, GA. We are committed to creating high impact solutions for SMBs and Fortune 500 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative executive of an advertising agency.
This is a full-time on-site role for a Digital Marketing Manager located in Marietta, GA.
Qualifications
Desired EducationBachelor’s Degree in the following fields Marketing, Journalism, Communications,
Information Systems, Business, Statistics, or other related field
3-4 Years in a related role
· Experience with SEO/Technical SEO/Local SEO
· Experience with Google Ads & Ad Management
· Knowledge and experience with social media ad management
· Knowledge and competency with Google Analytics
· Ability to communicate effective with team members and clients
· Excellent organizational skills and attention to detail
· Effective at time management in a fast-paced environment
Responsibilities
· Collaborate with the Junction team and clients ensuring that all work is being completed as outlined in the client agreement
· Manage all aspects of SEO and PPC campaigns for clients across industry
· Execute On Page SEO optimization for client website projects
· Perform keyword research for both SEO and PPC campaigns
· Analyze competitors’ websites, current online marketing initiatives, and overall goals
· Create and manage effective paid search ad campaigns
· Manage significant paid search budgets on top tier search engines (Google & Bing)
· Prepare monthly campaign reports (PPC and SEO)
· Optimize web content for keywords related to customer products and services
· Analyze and Correct technical issues on the backend of websites
· Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)
· Report to the Director, Digital Marketing
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