Business Development Manager

1 month ago

Kennesaw GA United States Guardian Independent Operator Association Full time

Business Development Manager

Job Summary:

The Business Development Manager (BDM) is responsible for driving sales and expanding the membership base for an association that offers an enterprise level business platform for medium and small businesses. This platform includes HR suite and back office software, robust insurance benefits, administrative services, and white glove customer service. This role requires an individual who can build strong relationships with potential members, corporate partners, and stakeholders, effectively selling the association’s human capital management services, solutions, and membership benefits. The BDM will identify new business opportunities, execute strategies to increase sales, and act as a key representative of the association in the market.

Key Responsibilities:

Sales & Revenue Growth:

 - Proactively identify, target, and secure new members and partnerships that align with the association's goals.

 - Drive the full sales cycle from prospecting through to contract signing, ensuring revenue targets are met or exceeded.

 - Develop and execute a strategic sales plan to grow revenue streams through membership subscriptions, training programs, sponsorships, and event participation.

 - Generate leads through networking, research, and by attending relevant events (e.g., HR conferences, industry forums).

Relationship Building & Management:

 - Cultivate and maintain relationships with key decision-makers, HR executives, and other stakeholders in target organizations.

 - Act as the association’s liaison, providing information and guidance on association services, and other membership benefits.

 - Ensure long-term engagement and satisfaction of current members through regular contact and feedback sessions.

 - Manage key partnerships and collaborations that enhance the association’s brand and service offering.

Strategic Planning & Market Research:

 - Analyze market trends and competitor activities to inform sales strategies and identify growth opportunities.

 - Collaborate with marketing and membership teams to develop tailored sales materials, presentations, and campaigns.

 - Provide insights on potential new markets, services, or opportunities to enhance the association’s value proposition.

 - Conduct market analysis to identify prospects and evaluate customer needs to refine the sales approach.

Events & Public Representation:

 - Represent the association at industry conferences, networking events, and meetings to promote membership benefits.

 - Collaborate with the events team to plan and promote webinars, workshops, and conferences that attract prospective members.

 - Present at speaking engagements and roundtables to position the association as a thought leader in the human resources space.

Reporting & KPI Management:

 - Maintain accurate sales records, track key metrics, and regularly report on sales performance, pipeline progress, and revenue forecasts to leadership.

 - Develop and monitor sales targets, KPIs, and performance goals in alignment with the association’s growth objectives.

Required Skills & Qualifications:

Experience:

 - Minimum of 5 years of experience in business development, sales, or account management, preferably within an association or in the HR or benefit management space (HR consulting, talent management, workforce solutions).

 - Proven track record of meeting or exceeding sales targets in a B2B environment.

Skills:

 - Excellent communication and presentation skills, with the ability to articulate value propositions and close deals effectively.

 - Strong relationship management skills and the ability to build long-term partnerships.

 - In-depth understanding of human capital management solutions, including recruitment, employee engagement, talent development, and HR best practices.

 - Proficient in CRM systems and sales tools for managing leads, tracking opportunities, and generating reports.

 - Strategic thinker with strong problem-solving skills and the ability to adapt to changing business environments.

Education:

 - Bachelor’s degree in Business, Marketing, Human Resources, or a related field is preferred.

Preferred Qualifications:

  • Experience working in or selling to HR departments or consulting in human capital management services.

  • Familiarity with association membership models and event-based revenue generation.

  • Professional certifications related to sales, business development, or human resources (e.g., SHRM, HRCI, or relevant sales certifications).

Compensation & Benefits:

  • Competitive base salary plus performance-based commission.

  • Health, dental, and vision insurance.

  • 401(k) plan with employer match.

  • Paid time off (PTO) and holidays.

  • Professional development opportunities and association membership.

Work Environment:

  • Hybrid or remote work options are available, with travel to attend client meetings, industry events, and association conferences as required.

To Apply:

Interested candidates should submit their resume and cover letter to josh.malone@gioa.info with the subject line “Business Development Manager Application”.

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