Sr. Director, Ecommerce

2 days ago

New York NY United States IMG LIVE Full time
VP Ecommerce - FIFA World Cup 26

Who We Are:

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Overview:

As the Vice President of E-commerce, you will play a pivotal role in leading and executing the e-commerce / direct to consumer strategy for the FIFA World Cup 26 project. The VP, Ecommerce will be responsible for driving online revenue by understanding the profile and motivations of online buyers. With this understanding, the VP will work cross-functionally across teams including Product, Marketing, Guest Services, and Technology to define appropriate products for the eCommerce channel, develop content and marketing plans that map products to audiences, and map out an effective user experience.

Key Responsibilities:

Strategy and Planning:

  • Develop and execute a comprehensive e-commerce and direct to consumer strategy aligned with the overall objectives of the event.
  • Collaborate with key stakeholders to identify business opportunities, market trends, and competitive insights.
  • Conduct research to map target audiences with appropriate products.

Team Leadership:

  • Build and lead a high-performing e-commerce team, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members to ensure successful implementation of strategic initiatives.

E-commerce Operations:

  • Oversee the end-to-end e-commerce strategy and plan, website management, product listings, inventory management, and order fulfillment.
  • Implement best practices for user experience, conversion optimization, and customer satisfaction.

Technology Integration:

  • Stay abreast of emerging technologies and implement solutions that enhance the e-commerce platform's functionality and performance.
  • Collaborate with the Technology teams to provide input and recommendations into the website and online user experience.

Marketing and Promotion:

  • Collaborate with the marketing team to create and execute effective digital marketing campaigns to drive traffic, increase conversion rates, and boost sales.
  • Develop and implement promotional strategies to capitalize on the unique aspects of the event.

Revenue Generation:

  • Set and achieve revenue targets through the sale of tickets and other e-commerce offerings.
  • Explore and develop partnerships with relevant brands and sponsors to maximize revenue opportunities.

Customer Experience:

  • Collaborate with the Guest Services team to enhance the overall customer experience, ensuring a user-friendly interface, personalized engagement, and timely customer support.
  • Implement data-driven approaches to analyze customer behavior and preferences, optimizing the platform accordingly.

Analytics and Reporting:

  • Establish key performance indicators (KPIs) and regularly analyze data to evaluate the success of e-commerce initiatives.
  • Generate reports and insights to inform strategic decisions and continuous improvement.
  • Conduct post-event analysis to evaluate the success of the ecommerce initiatives, identify areas for improvement, and gather insights for future events.

Qualifications:

  • Bachelor's degree in business, marketing, or a related field.
  • Proven experience in e-commerce leadership roles, preferably within the sports or entertainment industry.
  • Strong understanding of digital marketing, technology trends, and e-commerce best practices.
  • Exceptional leadership and team management skills.
  • Demonstrated ability to drive revenue growth and meet business targets.
  • Excellent communication and collaboration skills.
  • Flexibility to adapt to the dynamic and fast-paced nature of the Olympic environment.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills, and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum: $168,750 annually

Hiring Range Maximum: $225,000 annually

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