Sr. Manager, CRM

4 weeks ago

New York, United States Pyramid Consulting Group, LLC Full time

Our client, a luxury skincare brand, is seeking a Sr. Manager, CRM & eCommerce to join their team. Initially, the role will be remote until an office space is identified in NYC, at which point the role will work a hybrid schedule and work from the office 2-3 days per week.


Job Duties Include:

  • Develop and implement an email and SMS marketing strategy aligned with business objectives and content planning
  • Oversee management of email campaigns, including concept creation, content development, deployment, and analysis
  • Enhance email and SMS campaigns through A/B testing of subject lines, content, layouts, and send times
  • Collaborate to establish KPIs for retention campaigns, analyze key metrics, and provide actionable insights
  • Implement strategies to expand the email subscriber list through lead generation and opt-in optimization
  • Ensure compliance with relevant regulations for all email marketing campaigns
  • Develop and utilize retention programs for subscription, referral, and loyalty initiatives to maximize customer lifetime value and repeat purchase rates
  • Collaborate with brand marketing, graphic design, and external web development teams to meet deliverables and deadlines for site updates
  • Create on-site digital marketing campaigns for new product launches and content updates
  • Monitor website and make adjustments based on inventory, web sales, and promotions
  • Partner with the digital lead to develop the site roadmap
  • Optimize and enhance site applications to increase revenue and improve customer experience


Job Qualifications Include:

  • 7+ years of experience in email and SMS marketing with a proven track record of success
  • Must have experience within a direct-to-consumer organization
  • Must have beauty experience
  • Proficiency with email marketing platforms and tools (e.g., Klaviyo, Listrak, Iterable)
  • Familiarity with Google Analytics 4 (GA4)
  • Strong analytical skills with the ability to interpret data for informed decision-making
  • Excellent organizational, planning, time management, and communication skills
  • Knowledge of Shopify Plus or other ecommerce platforms
  • HTML/CSS skills for email template customization are a plus
  • Awareness of industry best practices and emerging trends in email and SMS marketing
  • Experience with Asana is a plus
  • Entrepreneurial mindset with the ability to work independently in a small team or startup environment
  • A team player attitude is essential


Pay: $110k-$130k annually plus bonus + equity options


While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you


**PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.


Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.


Please refer to our website: www.pyramidcg.com for access to our Right to Work and E-Verify Participation Posters.

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