Director of Marketing

4 weeks ago

New York NY United States Instnt Full time

Instnt's fully managed acceptance platform allows businesses to provide a frictionless customer experience, enabling them to quickly verify, accept, and onboard more new online customers without fraud loss or compliance issues.

Job Description:

As the Director of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy to increase brand awareness, drive customer acquisition, and support overall business growth. You will lead a talented marketing team and work closely with cross-functional teams to ensure our marketing efforts align with our business objectives. A key part of your role will involve understanding our product and the insurance landscape to create relevant content and make strategic decisions independently.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy that aligns with the company's goals and objectives.
  • Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
  • Understand our product and the insurance industry to create and write relevant, compelling content.
  • Manage the marketing budget and allocate resources effectively to maximize ROI, being resourceful with limited funds.
  • Build and leverage industry connections to amplify our reach and influence.
  • Develop and maintain relationships with key partners, influencers, and industry stakeholders.
  • Establish PR relationships to secure media coverage for Instnt.
  • Collaborate closely with the sales team to align messaging and ensure cohesive communication strategies.
  • Oversee the creation and execution of multi-channel marketing campaigns, including digital marketing, content marketing, social media, email marketing, and more.
  • Analyze market trends, customer insights, and competitive landscape to identify opportunities and optimize marketing efforts.
  • Monitor and report on the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
  • Stay up-to-date with the latest marketing trends, technologies, and best practices.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in marketing, with at least 3 years in a leadership role, preferably within the insurtech or fintech industry.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong understanding of digital marketing, SEO, SEM, social media, and other online marketing channels.
  • Excellent leadership, communication, and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Ability to thrive in a fast-paced, dynamic startup environment.
  • Demonstrated ability to produce high-quality work independently.
  • Resourcefulness in maximizing limited budgets and leveraging industry connections.

What We Offer:

  • Competitive salary and equity package.
  • Comprehensive health, dental, and vision insurance.
  • Flexible working hours and remote work options.
  • Opportunities for professional growth and development.
  • Collaborative and inclusive company culture.
  • The chance to make a significant impact in the insurtech industry.

Salary: $110k - $135k (Salary depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location)

NO PHONE CALLS PLEASE

We are an equal opportunity employer. M/F/H/V

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