Marketing Automation Specialist

2 weeks ago

Irvine, United States Roth Staffing Companies Full time

We are looking for a Marketing Automation Specialist to start immediately for a Direct Hire Opportunity in Irvine, CA. This is a Hybrid On site position (usually fridays offsite). We need someone who is specialized with Marketo tool.

Position Highlights: The Marketing Automation Technical Specialist will be responsible for implementing and enhancing the company's automated marketing and sales processes within the Marketing Automation platform. This role involves working closely with internal teams and external vendors to implement and troubleshoot technical solutions, optimize platform usage, and ensure the smooth operation of automated marketing and operational programs. The ideal candidate will have a strong technical background, experience in platform management, and a passion for driving operational excellence through automation.

Position Responsibilities


  • Collaborate with the Director of Marketing Automation, home office marketing team, IT and third-party vendors to help implement best practices for automation processes.
  • Assist and coordinate the implementation and enhancement of automated marketing workflows, including top-of-funnel lead generation, lead scoring models, and nurture campaigns.
  • Assist in maintaining the channel acquisition programs and work with the division teams to ensure proper campaign submissions and proper execution of these submissions within the channel acquisition programs.
  • Execute updates and developments for channel acquisition programs and the lead scoring model, ensuring alignment with overall marketing objectives.
  • Work with external agencies and consultants to implement and refine personalization and other digital marketing tools.
  • Support division teams in the effective use of video platform tools and self-guided tour platforms, ensuring alignment with organizational goals.
  • Troubleshoot technical issues related to marketing automation programs, including campaign structure, audience segmentation, and program flows.
  • Run weekly marketing automation reports in data visualization and marketing attribution platforms, providing feedback and recommendations to leadership on areas for improvement in lead generation and nurturing processes on a weekly/biweekly basis.
  • Maintain and update training documentation for operational automation processes, ensuring alignment with best practices and platform enhancements.
  • Continuously learn and apply best practices in marketing automation, staying informed about new features and capabilities within the marketing automation platform (Marketo) and related technologies.

Position Qualifications


  • 5+ years of Marketo experience or other similar marketing automation platforms required.
  • Strong problem-solving skills with the ability to troubleshoot and resolve technical issues.
  • Strong organizational skills and ability to work on multiple projects at a time.
  • Experience in managing and optimizing digital marketing tools and platforms.
  • Ability to work effectively with cross-functional teams and external vendors to implement, enhance and maintain automated solutions.
  • Experience developing and maintaining training documentations for Operational Marketing Automation processes

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair CPandoLogic. Keywords: Demand Generation Strategist, Location: Irvine, CA - 92604 , PL: 595192899

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