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Digital Marketing Specialist

4 months ago

Federal Way, United States Brandner Communications Full time

LOCAL CANDIDATES ONLY


Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences? As a digital marketing specialist, you will be managing paid search (PPC), SEO and other digital campaigns for a wide variety of clients within the building industry.


Responsibilities:

  • Manage and optimize paid search, social advertising and display/programmatic campaigns on an ongoing basis
  • Develop and monitor campaign budgets
  • Prepare reports on paid search, social advertising and overall digital campaign performance
  • Conduct ongoing keyword and competitive research
  • Implement content and link building strategies for search engine optimization
  • Recommend changes to website architecture, content, linking and other factors to improve SEO
  • Work with public relations, content marketing and social media/influencer teams to drive SEO in content creation
  • Track and analyze website analytics
  • Participate in media planning to craft and manage effective campaigns
  • Identify the latest trends affecting today’s digital marketing technologies
  • Collaborate with digital marketing director on innovative growth strategies


Requirements:

  • Bachelor’s degree in Marketing or relevant field
  • 2-4 years’ experience in digital marketing, including paid search (PPC) and search engine optimization
  • Familiarity with social media platform targeting and ad formats
  • Strong attention to detail
  • Creative, strategic thinker
  • In-depth knowledge of various paid search and digital marketing platforms, best practices, and website analytics
  • Familiarity with HTML is preferred
  • Excellent analytical abilities
  • Well-versed in Excel
  • Proven written, verbal, analytical and communication skills
  • Up-to-date on the latest trends and technologies in digital marketing
  • Work independently as well as in a collaborative, team-oriented environment