Senior Manager, Ad Impact

2 weeks ago


New York, United States Motion Recruitment Full time

Our client, a global broadcast media and entertainment company, is actively looking for a Senior Manager, Ad Impact to join their Ad Sales Impact & Measurement team This role is onsite hybrid 3 days a week so local candidates are required.


***This is a 3 month initial contract position***


This Senior Manager, Ad Impact will interact with internal clients, advertisers, agencies, and measurement/research vendors to assist in the development and execution of research plans that evaluate overall campaign impact, as well as the impact and benefits of specific campaign elements, properties/programs, and platforms


Responsibilities

  • Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
  • Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
  • Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
  • Maintain normative database for specific benchmarking
  • Assist in the development of case studies
  • Partner with internal and external stakeholders in support of enabling exposure data for measurement
  • Work with senior Research Management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement
  • Collaborate across internal Insights & Measurement teams to deliver on organizational needs


Required Skills & Experience

  • BA/BS degree, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information Technology, Marketing Analytics or related field
  • 4+ years of experience in a media or marketing analytics role; experience at a broadcast or cable network, advertising agency or primary research vendor/provider is a plus
  • Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Kantar, EDO, Dynata, iSpot, LiveRamp / Data Plus Math, NCS, ListenFirst, and YouGov
  • Primary research expertise across qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners /crosstabs
  • Understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
  • Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Meta, Snapchat, TikTok)
  • Proficient in data visualization tools such as Tableau, Power BI and/or others, with a demonstrated track record of creating insightful dashboards

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