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Marketing Operations Specialist

1 month ago

Shakopee, United States eTeam Full time

Title: Marketing Operations Specialist

Pay Rate - $40/hr on W2

Location - Shakopee, MN

Duration - 3 Months


About the Role

In this role, the Marketing Operations Specialist will be working directly with the global CommScope marketing, sales, and IT teams to configure and use Marketo to build out marketing campaigns to reach new and existing customers. This role requires significant knowledge of Marketo, experience in building marketing campaigns, practical experience measuring campaign success, and the ability to work independently while part of a larger team.


Primary Qualifications:

• 3 to 5 years’ experience with configuring and using Marketo for marketing campaigns

• 3 to 5 years’ experience in building out, executing, monitoring, and reporting on marketing campaigns

• Experience building and executing marketing programs at an enterprise-level

• Background in using CRMs, including Microsoft Dynamics, and integration of the marketing campaign process between the CRM and Marketo.

• 3 to 5 years of progressive experience in digital marketing and communications

• Demonstrated capabilities in managing large and complex audience segments & messaging sequences

• Collaborate with design, content, and other digital marketers, the sales team, and the broader marketing team to create campaign collateral and stay consistent with the team’s overall marketing strategy

• Required knowledge of email and landing page best practices

• Proficiency in lead management, including scoring, routing, and nurturing

• Proven ability to improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution

• Attention to detail and organizational skills / effective project management / time management

• High levels of integrity, autonomy, and self-motivation

• Familiarity and background in a technical company or industry is a plus, but not a requirement


Other responsibility details:

• Responsible for the execution of cross-channel marketing automation campaigns within Marketo

• The set up and deployment of automated communication journeys leveraging email, landing pages, forms, and lists

• Working with various marketing team members to understand objectives, develop programs, and ensure execution and segmentation strategies meet those objectives

• Managing the execution of marketing automation tasks such as campaign setup, scheduling, triggers, tracking, testing and deployment

• Setting up, calculating, and reporting on measurements and metrics of the campaigns

• Incorporating changes into campaigns to improve results based upon data captured during the execution

• Conducting quality assurance to ensure deadlines and process steps are executed on time and without error

• Support with general operational execution and QA, as needed


Experience:

• Bachelor's Degree in Marketing or equivalent experience

• 3-5 years directly using and setting up Marketo marketing campaigns at enterprise-level business

• Deep understanding of the interactions between Marketo and CRM data for reaching targeted customers

• Experience with technical team members, including product and software engineering

• Marketing campaign lead management, metrics best practices, and campaign management

• Marketo Certified Expert is a plus

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