Digital Media Strategist
2 weeks ago
Digital Media Strategist
Job Type: Full-time
Location: Grand Rapids & Muskegon
About RCP Marketing:
RCP Marketing is an innovative full-service agency dedicated to crafting strategic marketing campaigns that help our clients reach high-value prospects and drive them to action. With a robust portfolio of in-house services ranging from strategic planning and web development to advanced digital solutions, RCP Marketing is committed to delivering excellence and driving success for our clients across various industries.
Position Overview:
We are seeking an experienced digital marketer to join our talented team. The ideal candidate is a savvy go-getter with a track record of delivering effective digital campaigns for clients/brands. Collaborating with the client services team, you’ll explore opportunities to enhance our clients’ web traffic and drive conversions by implementing a broad range of digital offerings as a part of their full-funnel marketing plans. Current digital services include all paid digital advertising options, SEO strategies, content development, marketing automation, and lead generation. Once approved, you will implement campaigns inside each digital advertising platform, regularly pacing and optimizing them based on agreed-upon success metrics.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns that effectively reflect clients’ goals and objectives.
- Work closely with the account services, web development, and content teams to ensure cohesive and innovative strategies that engage target audiences across all digital channels.
- Conduct thorough market research and competitive analysis to stay ahead of industry trends and leverage new opportunities with current and prospective clients.
- Utilize analytics tools to track campaign performance, measure success, and provide actionable insights and recommendations for optimization.
- Collaborate with clients to understand their business needs and provide strategic recommendations that align with their short and long-term goals.
- Manage SEO and SEM campaigns, social media, and display advertising campaigns.
- Prepare and present detailed campaign reports and strategic insights for clients.
- Maintain current digital certifications and attend training workshops and webinars.
Required Skills and Qualifications:
- Bachelor’s degree in marketing, digital marketing, advertising, business, or a related field.
- At least 3 years of experience managing digital marketing campaigns, preferably in an agency setting.
- Strong understanding of current digital marketing tools, platforms, and strategies, with a demonstrated ability to lead integrated digital marketing campaigns from concept to execution.
- Solid knowledge of website analytics tools (GA4 experience a must) and Google Tag Manager.
- Proven success in setting up and optimizing Google Search, Display, Video and Performance Max campaigns. Additional Google ad tool experience is a plus.
- Experience implementing SEO strategies including: keyword research, on-page and technical SEO tactics, link building, local SEO, and UI/UX or content recommendations.
- Strategic mindset with an ability to dig into the data to uncover insights and make recommendations for campaign enhancements.
- Excellent verbal and written communication skills.
- Keen attention to detail.
- Strong analytical skills and data-driven thinking.
- Ability to work in a fast-paced, deadline-driven environment.
Preferred Skills:
- Up-to-date certifications in Google Analytics, Google Ads, and equivalent digital marketing tools.
- Experience with CRM software and marketing automation tools is a plus.
- Working knowledge of WordPress CMS for posting content, and managing SEO or campaign-related tags or code.
Why Join Us?
At RCP Marketing, you will be part of a vibrant, creative, tight-knit team that values innovation, gumption, and collaboration. Our team ranges from long-tenured experts to recent grads … mom jeans to khakis. We enjoy learning from each other, laughing together, talking about movies, and eating tacos on Tuesdays. We offer career-long growth opportunities, a competitive salary, and comprehensive benefits.
How to Apply:
Interested candidates should submit their resume and cover letter detailing their points of difference, qualifications, and experience to: careers@rcpmarketing.com.
We look forward to learning more about you
-
Digital Media Strategist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Grand Rapids, United States RCP Marketing Full timeDigital Media StrategistJob Type: Full-timeLocation: Grand Rapids & Muskegon About RCP Marketing:RCP Marketing is an innovative full-service agency dedicated to crafting strategic marketing campaigns that help our clients reach high-value prospects and drive them to action. With a robust portfolio of in-house services ranging from strategic planning and web...
-
Digital Content Producer, WXMI
Found in: Talent US C2 - 4 days ago
Grand Rapids, United States Scripps Media, Inc. Full timeWXMI, The E.W. Scripps Fox affiliate in Grand Rapids, Michigan is looking for a Digital Content Producer. The Digital Content Producer will organize, write scripts and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. The Digital Content Producer will create compelling content that is...
-
Search Engine Optimization
2 weeks ago
Grand Rapids, United States IQS Directory Full timeJob DescriptionJob DescriptionWe are seeking a Search Engine Optimization (SEO) Strategist to manage, develop, and implement effective on-and-off-page search engine optimization strategies that improve search engine keyword ranking and increase search engine traffic.In this SEO Strategist role, we are seeking ambitious dedicated candidates who will create...
-
Social Media Manager
1 week ago
Grand Rapids, United States CareerBuilder Full timeThe Social Media Manager will support and execute social media strategies by creating, curating, scheduling, posting, and moderating digital content that draws people into a closer relationship with God. This role encompasses three key responsibilities: community builder, content creator, and researcher. Essential Functions: Promote scalable growth of Our...
-
Media Buyer
7 days ago
Grand Rapids, United States CareerBuilder Full timeRole Description As a Media Buyer, you will play a pivotal role in our marketing team, responsible for planning, negotiating, and executing advertising campaigns across various media channels. You will collaborate closely with internal stakeholders to develop strategic media plans that align with our business objectives and target audience demographics....
-
Social Media Intern
1 week ago
Grand Rapids, United States Mel Trotter Ministries Full timeJob DescriptionJob DescriptionMel Trotter Ministries is seeking a creative and motivated Social Media Intern to join the Communications team. As an intern, you will have the opportunity to gain hands-on experience in social media management and short-form video creation.Responsibilities:Create and curate content for our social media platforms, including...
-
Social Media Intern
17 hours ago
Grand Rapids, United States Mel Trotter Ministries Full timeJob DescriptionJob DescriptionMel Trotter Ministries is seeking a creative and motivated Social Media Intern to join the Communications team. As an intern, you will have the opportunity to gain hands-on experience in social media management and short-form video creation.Responsibilities:Create and curate content for our social media platforms, including...
-
Digital Marketing
1 week ago
Grand Rapids, United States Advance Local Full time**Position** : Digital Marketing / Strategy Internship **_Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve._** **_This is a remote position with a preference of being based within the state of Michigan._** MLive Media Group, a division of Advance Local, is offering a summer internship for a...
-
Digital Marketing
2 days ago
Grand Rapids, United States Advance Local Full time**Position** : Digital Marketing / Strategy Internship **_Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve._** MLive Media Group, a division of Advance Local, is offering a summer internship for a marketing student in Michigan or surrounding states. As one of the nation’s leading media...
-
Social Media Internship- Unpaid
7 days ago
Grand Rapids, United States Mel Trotter Ministries Full timeMel Trotter Ministries is seeking a creative and motivated Social Media Intern to join the Communications team. As an intern, you will have the opportunity to gain hands-on experience in social media management and short-form video creation. Responsibilities: Create and curate content for our social media platforms, including Instagram, Facebook, TikTok and...
-
Client Strategist
4 hours ago
Cedar Rapids, United States Medtouch Full timeClient StrategistWho We AreMedTouch is a digital marketing agency that provides strategy, design, technology, interactive marketing and innovation through its software and professional services practice for over 80 healthcare clients in 20 states. These clients include nationally-ranked academic medical centers, community hospitals, rehabilitation...
-
Social Media Community Manager
1 week ago
Grand Rapids, United States CareerBuilder Full timeAre you obsessed with social media? Are you a content junkie who loves starting engaging conversations across media platforms? If so, Oktopost is looking for you! Oktopost is revolutionizing the way companies connect with their customers and audiences. We enable B2B marketers to fully manage and optimize social media to drive their businesses forward in a...
-
Digital Marketing Manager
1 week ago
Grand Rapids, United States Scott Group Studio Full timeJob DescriptionJob DescriptionExtraordinary people. Exciting possibilities. Your success is what’s next at Scott Group Studio. In our highly competitive world there’s one thing that sets a company apart – its talent. At Scott Group Studio our employees bring their expertise, enthusiasm, and creativity to work every day. We’re committed to...
-
Vice President of Digital Engagement
2 weeks ago
Grand Rapids, United States Our Daily Bread Ministries Full timeJob DescriptionJob DescriptionPosition Summary:The Vice President of Digital Engagement & Analytics is responsible for leading the global Digital Marketing and Data Services teams. Reporting to the Chief Digital & Technology Officer (CDTO), this position is primarily focused on developing and executing a comprehensive digital strategy that enhances community...
-
Digital Marketing Director
1 week ago
Coon Rapids, United States MDDC Press Association Full timeProudly Serving Maryland, Delaware and D.C. News Organizations Since 1908 This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-East – Chesapeake. This position will manage digital marketing solutions and services for the region, as well as daily...
-
Content Marketing Specialist
1 week ago
Grand Rapids, United States Ada Bible Church Full timeThe Content Marketing Specialist works with the Senior Marketing & Sales Manager to help manage the Our Daily Bread Publishing (ODBP) digital storefront. Maintains content platforms for Our Daily Bread Ministries (ODBM) endorsed brands and branded products including My Utmost for His Highest, VOICES, and God Hears Her. Consults with the Director of Marketing...
-
Marketing Manager
3 days ago
Grand Rapids, United States West Michigan Tourist Association Full timeJoin the dynamic team at the West Michigan Tourist Association (WMTA) as a Marketing Manager. WMTA, a cornerstone non-profit organization dedicated to showcasing the beauty and attractions of West Michigan for over a century, is seeking a talented individual to lead our marketing initiatives. This full-time position offers a unique opportunity to make a...
-
Reporter I, News Anchor
Found in: Talent US C2 - 4 days ago
Grand Junction, United States Nexstar Media Group Full timeThe News Anchor Reporter serves as the primary presenter of news stories and other content for all platforms in a manner that is clear, engaging and meaningful to news consumers. Produce content for multiple platforms, including TV, internet, mobile, etc. Work with management to enterprise and develop stories daily Demonstrate compelling storytelling...
-
(Student) Marketing Intern
6 days ago
Grand Rapids, United States Davenport University Full timeMarketing Retail Operations InternReports To: Campus Store ManagerLocation: Davenport University Campus StoreOverview: As a Marketing Intern for the Davenport University Campus Store, you will have the opportunity to gain hands-on experience in various aspects of marketing while contributing to the success of our store's promotional efforts. This internship...
-
Account Executive
2 weeks ago
Grand Rapids, United States RocketLevel Full timeJob DescriptionJob DescriptionBE AWESOME, DO AWESOME THINGS. That’s what we’re all about at RocketLevel. Our mission is to empower small businesses to succeed so local communities can thrive.We’re looking for passionate, motivated team members who will represent RocketLevel in their beloved city. If you’re connected to the community and want to make...