(Student) Marketing Intern

3 weeks ago

Grand Rapids, United States Davenport University Full time

Marketing Retail Operations InternReports To: Campus Store ManagerLocation: Davenport University Campus StoreOverview: As a Marketing Intern for the Davenport University Campus Store, you will have the opportunity to gain hands-on experience in various aspects of marketing while contributing to the success of our store's promotional efforts. This internship offers a dynamic environment where you will collaborate with a team of professionals, learn valuable skills, and make meaningful contributions to the growth and visibility of the campus store.Key Responsibilities:Marketing:Assist in creating engaging and relevant content for the campus store's social media channels, including Facebook, Instagram, Twitter, and TikTok.Generate creative ideas for posts, stories, and campaigns to increase brand awareness and drive student engagement.Schedule and publish content according to the content calendar, ensuring consistent messaging and branding.Respond to comments, messages, and inquiries from followers in a timely and professional manner.Assist in the planning, execution, and evaluation of marketing campaigns aimed at promoting merchandise, events, and special promotions.Conduct market research to identify target audiences, trends, and competitor strategies.Monitor campaign performance metrics and analyze data to optimize future marketing initiatives.Support the team in promoting campus store events, sales, and initiatives both online and offline.Assist with event planning and coordination, including logistics, promotion, and on-site support as needed.Capture photos and videos during events to create engaging content for social media and other marketing channels.Work closely with other departments within the campus store, including merchandising, sales, and customer service, to support integrated marketing efforts.Collaborate with student organizations, campus clubs, and academic departments to explore partnership opportunities and cross-promotion.Update and maintain the campus store website with accurate product information, pricing, and promotions.Conduct regular audits of the website to identify and fix any issues related to usability, functionality, or performance.Retail Operations:Provide excellent customer service by greeting and assisting customers, answering questions, and resolving any issues or concerns.Assist in maintaining inventory levels by restocking shelves, organizing merchandise displays, and conducting regular inventory counts.Process transactions using the point-of-sale (POS) system and ensure accuracy in pricing and product information.Help maintain the cleanliness and organization of the store, including keeping shelves, displays, and checkout areas neat and tidy.Assist with receiving and processing shipments of merchandise, including unpacking boxes, checking in inventory, and updating records.Collaborate with team members to ensure a smooth and efficient store operation, including opening and closing procedures.Qualifications:Currently enrolled as a student at Davenport University, pursuing a degree in Marketing, Business Administration, Communications, or a related field.Strong written and verbal communication skills, with the ability to effectively communicate ideas and information to diverse audiences.Proficiency in social media platforms and digital marketing tools, with a creative mindset and attention to detail.Basic knowledge of retail operations and customer service principles, with a willingness to learn and adapt in a fast-paced environment.Ability to work independently and collaboratively as part of a team, with a positive attitude and a willingness to take initiative.This job description is subject to change at any time.AcknowledgmentBy applying I have read this job description and fully understand the requirements of the position. I agree to perform the identified functions in accordance with Davenport University's Campus Store established procedures.DAVENPORT UNIVERSITY IS AN EQUAL OPPORTUNITY EMPLOYERSEIND19

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