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Assistant Director of Marketing

2 months ago

Palo Alto, United States Taylor Root Full time

We are working with a top law firm seeking an Assistant Director of Marketing & Communications. This position plays a pivotal role in strategizing and supporting the office's marketing and communication efforts, with a primary focus on enhancing business and practice development activities. Leading the Palo Alto department and managing the marketing budget, this role works closely with global team members to implement collaborative cross-office initiatives effectively.


Responsibilities

  • Strategic Planning: Develops and implements office- and practice-specific marketing and business development plans in collaboration with office leaders and global marketing heads.
  • Business Development: Prepares pitches, presentations, RFP responses, and conducts competitive intelligence and industry research.
  • Event Management: Organizes client educational events, diversity programming activities, and identifies speaking and thought leadership opportunities.
  • Marketing Materials: Creates innovative marketing content for the firm’s website and intranet, and manages internal and external communications, including a monthly newsletter.
  • Budget and Staff Management: Oversees the marketing budget, forecasts financial needs, and manages hiring, training, and professional development of department staff.


Qualifications

  • Education: Bachelor’s degree required
  • Experience: Minimum of eight years in marketing within a professional services environment; press communication experience preferred.