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Market Research Analyst

2 months ago

Houston, United States ClearpointCo Full time

Title: Market Research Analyst

Client: Automotive Consulting Firm

Location: Houston, Texas

Type: Direct-Hire

Pay: 100,000K+


Summary:

  • Marketing Research Analyst versed in both B2B & B2C marketing within the automotive and battery industries to support our US market of Electric Vehicle growth.
  • Possess and leverage a technical background in the automotive industry and an in-depth understanding of electrified vehicles and energy storage trends.
  • Manage the research of market analysis and trends staying abreast of technological advancements and competitive landscapes.
  • Collaborate with cross-functional teams to align marketing initiatives with business objectives.
  • Develop and implement marketing strategies to promote electric vehicle products within the automotive and energy storage sectors.
  • Explore opportunities for market expansion and new partnerships within the US market.


Duties:

  • Work closely with the sales team to understand customer needs and contribute to the development of sales materials.
  • Provide marketing support for key client presentations and proposals.
  • Develop competitive analysis reports monitoring competitor activities and analyzing market positioning.
  • Develop marketing strategies to enhance the company's competitive advantage.
  • Conduct comprehensive market analysis to identify opportunities and trends in the electrified vehicle and energy storage industry.
  • Work with existing relationships and establish new partnerships within EV automotive industry.
  • Collaborate with key stakeholders to understand market dynamics and build a strong presence in the region.
  • Communicate technical product requirements effectively with departmental teams and understand product specifications.
  • Translate technical information into marketing collateral and sales enablement tools for business development and sales marketing audiences.
  • Prepare executive presentations for trade show seminars training initiatives, product launches, meeting, and industry events.
  • Develop compelling training seminars and instructional presentations for internal and external stakeholders.
  • Draft, write and edit complex technical concepts to both technical communications teams and non-technical audiences.
  • Drive market penetration through targeted campaigns and promotional activities.


Requirements:

  • 3-5+ years of proven experience as a Market Strategist or Market Research Specialist within the Automotive industry.
  • Must be versed in MS Project, PowerPoint, Excel, Access, graphs, charts, and pivot tables.
  • Proficiency in SPSS, and various market research applications to manage large data sets.
  • In-depth knowledge of electrified vehicles, energy storage, and market dynamics.
  • Ability to build and read market analyses and trends and prepare presentations for marketing campaigns.


Education:

  • Bachelor’s degree in Business, Market Strategy, Market Research or related field; technical background in engineering is a plus.