Senior Product Marketing Manager

1 month ago

Dallas, United States Tavant Full time

The Senior Manager of Product Marketing will play a critical role in developing and executing comprehensive marketing strategies to drive product adoption, customer engagement, and revenue growth. This position requires a strategic thinker with a deep understanding of the aftermarket software market, exceptional communication skills, and a proven track record in product marketing.

Key Responsibilities

1. Product Positioning and Messaging

Develop and articulate clear and compelling product positioning and messaging that differentiates our products in the market.

Ensure consistency in messaging across all marketing channels and materials.

2. Go-to-Market Strategy

Lead the development and execution of go-to-market strategies for new product launches and feature releases.

Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure alignment and successful product launches.

3. Market Research and Competitive Analysis

Conduct market research to understand customer needs, market trends, and competitive landscape.

Use insights to inform product development and marketing strategies.

4. Content Development

Create high-quality marketing content, including sales enablement materials, product collateral, case studies, whitepapers, and blog posts.

Ensure content is compelling, accurate, and aligned with overall marketing and business objectives.

5. Customer Engagement

Develop and execute strategies to engage and educate customers about product features, benefits, and best practices.

Work closely with the customer success team to gather customer feedback and use it to improve product offerings and marketing strategies.

6. Demand Generation

Collaborate with the demand generation team to develop and execute campaigns that drive product awareness and lead generation.

Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.

7. Sales Enablement

Provide the sales team with the tools, training, and information they need to effectively sell our products.

Develop sales enablement materials such as presentations, demos, and competitive battle cards.

8. Branding

Ensure that all product marketing activities align with the overall brand strategy and reinforce the brand's values and positioning.

Work closely with the corporate team to maintain brand consistency across all marketing channels and materials.

9. Analyst Relations

Develop and maintain relationships with industry analysts to ensure our products are accurately represented in market research and reports.

Prepare and deliver presentations and briefings to analysts to highlight product features, benefits, and competitive differentiation.

10. Public Relations

Develop and execute media strategies that enhance product visibility and reputation.

Draft press releases, coordinate media outreach, and manage relationships with key media contacts.

11. Events

Plan and execute product marketing activities for industry events, trade shows, webinars, and conferences.

Ensure that event participation aligns with overall marketing and business objectives and provides opportunities for lead generation and customer engagement.

12. Metrics and Reporting

Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives.

Prepare and present regular reports to senior leadership on marketing performance and impact on business goals.


Qualifications

  • Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
  • 7+ years of experience in product marketing, preferably in the B2B software industry.
  • Proven track record of successfully launching and marketing software products.
  • Strong understanding of the B2B software market and customer needs.
  • Excellent written and verbal communication skills.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Ability to work collaboratively across teams and manage multiple projects simultaneously.
  • Experience with marketing automation tools, CRM systems, and analytics platforms.
  • Creative thinker with a passion for innovation and continuous improvement.

  • Senior Product Marketing Manager

    4 weeks ago

    Dallas, United States Acqueon Full time

    Are you looking for an opportunity to work with and market some of the most impactful and dynamic technology in the call center space? Does the idea of getting to create, manage, and roll out exciting and engaging content sound like the next great step in your career? If you answered yes to either of those questions, there's good news for you. Acqueon...

  • Senior Product Marketing Manager

    4 weeks ago

    Dallas, Texas, United States Acqueon Full time

    Are you looking for an opportunity to work with and market some of the most impactful and dynamic technology in the call center space? Does the idea of getting to create, manage, and roll out exciting and engaging content sound like the next great step in your career? If you answered yes to either of those questions, there's good news for you. Acqueon is...

  • Marketing Product Manager

    2 days ago

    Dallas, Texas, United States Genpact Full time

    Job DescriptionJob Summary: We are seeking a highly skilled Product Manager III - Marketing/Communications to join our team at Genpact. As a key member of our product development team, you will be responsible for driving the development and launch of our products, working closely with cross-functional teams to ensure successful product delivery.Key...

  • Restaurant Senior Marketing Manager

    3 weeks ago

    Dallas, United States Martin Recruiting Partners Full time $75,000 - $85,000

    Job DescriptionJob DescriptionWe are adding a Senior Marketing Manager to our restaurant operations team in the Dallas, Texas area.Our Senior Marketing Manager will oversee, coordinate, and participate in the development of marketing strategies and products for our growing organization. This position will be responsible for managing existing marketing...

  • Senior Marketing Manager

    3 weeks ago

    Dallas, United States National Healthcare Solutions, Inc. Full time $74,500 - $88,500

    Job DescriptionJob DescriptionABOUT USWe are a dynamic enterprise group of managed care and health insurance service companies which have become industry leaders in their diverse specialties. Headquartered in Dallas, Texas, the group has 10 offices around the world, including the United States, Canada, Panama, Ecuador, Colombia, and Dubai, and employs over...

  • Senior Marketing Manager

    9 hours ago

    Dallas, United States National Healthcare Solutions, Inc. Full time

    Job DescriptionJob DescriptionABOUT USWe are a dynamic enterprise group of managed care and health insurance service companies which have become industry leaders in their diverse specialties. Headquartered in Dallas, Texas, the group has 10 offices around the world, including the United States, Canada, Panama, Ecuador, Colombia, and Dubai, and employs over...

  • Senior Product Manager

    7 days ago

    Dallas, Texas, United States AEO Full time

    Job Title: Senior Product Manager – Credit SolutionsCompany Overview:AEO is a prominent player in the e-commerce sector, dedicated to delivering cutting-edge shopping experiences to our clientele. With a strong focus on technology and customer engagement, we aim to enhance both online and in-store shopping journeys. As we pursue our next growth phase, we...

  • Senior Manager, Go-To-Market Strategy

    3 months ago

    Dallas, United States Equinix Full time

    Who are we? Equinix is the world’s digital infrastructure company®, operatingover 250 data centers across the globe.Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with...

  • Sr Manager of Product Marketing

    3 weeks ago

    Dallas, United States Rise Baking Company Full time

    Job DescriptionJob DescriptionPurposeManage the full life cycle of a large portfolio of bakery ingredients and products, including new product development, ongoing product maintenance and optimization, and product discontinuation. Support development of product and category growth strategies, selling stories and materials, product trainings, and competitive...

  • Strategic Product Marketing Manager

    7 days ago

    Dallas, Texas, United States JLL Full time

    Join JLL in Shaping the Future of Real Estate At JLL, we are committed to transforming the real estate landscape through innovative services, expert advisory, and cutting-edge technology. Our team is dedicated to attracting exceptional talent and fostering an environment where individuals can thrive, develop rewarding careers, and feel a sense of...

  • Junior Marketing Assistant

    3 weeks ago

    Dallas, United States Thrills Marketing Full time

    Junior Marketing Assistant - Immediate Start - Weekly Pay Weekly Pay $750 - $900 Full Time | On-site in Dallas, TX Are you ready to embark on an exciting career path as a Junior Marketing Assistant where your attitude, passion, and personality matter more than your prior experience? Our client has a diverse and talented team that shares a common purpose,...

  • Senior Email Marketing Manager

    1 month ago

    Dallas, Texas, United States Avery Dennison Full time

    Company DescriptionAbout Avery Dennison Corporation:Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better...

  • Senior Marketing Strategist

    2 days ago

    Dallas, Texas, United States Valiant Enterprises LLC Full time

    Job TypeFull-timeCompany OverviewValiant Enterprises LLCAt Valiant Enterprises LLC, we are committed to redefining property management through innovative solutions and exceptional service. With over 37 years of experience in the industry, our team is dedicated to meeting the diverse needs of property owners and residents alike. We pride ourselves on our...

  • Lead Product Marketing Strategist

    7 days ago

    Dallas, Texas, United States T-Mobile Full time

    Company OverviewAt T-Mobile, we prioritize our employees just as much as our customers. Our comprehensive Total Rewards Package guarantees competitive salaries and a range of benefits designed to support your financial growth, including stock grants, a 401(k) plan, and access to financial coaching. Position SummaryThe T-Mobile Home Internet Product Marketing...

  • Product Marketing Manager

    4 weeks ago

    Dallas, United States InfluxData Full time

    Job DescriptionJob DescriptionInfluxData is the creator of InfluxDB, the leading time series platform used to collect, store, and analyze all time series data at any scale. Developers can query and analyze their time-stamped data in real-time to discover, interpret, and share new insights to gain a competitive edge. InfluxData is a remote-first company with...

  • Junior Marketing Assistant

    1 month ago

    Dallas, United States Thrills Marketing Full time

    Junior Marketing Assistant - Immediate Start - Weekly Pay Weekly Pay $750 - $900 Full Time | On-site in Dallas, TX Are you ready to embark on an exciting career path as a Junior Marketing Assistant where your attitude, passion, and personality matter more than your prior experience? Our client has a diverse and talented team that shares a common purpose,...

  • Junior Marketing Assistant

    3 months ago

    Dallas, United States Thrills Marketing Full time

    Junior Marketing Assistant - Immediate Start - Weekly PayWeekly Pay $750 - $900Full Time | On-site in Dallas, TX Are you ready to embark on an exciting career path as a Junior Marketing Assistant where your attitude, passion, and personality matter more than your prior experience? Our client has a diverse and talented team that shares a common purpose,...

  • Lead Product Marketing Strategist

    2 days ago

    Dallas, Texas, United States T-Mobile Full time

    Company OverviewAt T-Mobile, we prioritize our employees as much as our customers. Our comprehensive Total Rewards Package guarantees that all team members receive a competitive salary and benefits, ensuring a fulfilling work experience.Position SummaryThe T-Mobile Home Internet Product Marketing division is in search of a seasoned Senior Product Marketing...

  • Senior Product Operations Manager

    2 days ago

    Dallas, Texas, United States Foot Locker Full time

    Position OverviewThe Product & Agile Enablement team is dedicated to empowering product teams to focus on customer needs by providing streamlined, efficient methods for aligning strategies, utilizing data for informed decision-making, and enhancing operational workflows. The team is responsible for three key areas:Enabling Product Teams through formation,...

  • Product Manager

    1 month ago

    Dallas, United States JPMorganChase Full time

    Job Description Unleash your expertise in product development and optimization by leveraging user research, analyzing metrics, and collaborating across one of the world's most innovative financial organizations.As a Senior Product Associate in Chase Payment Solutions, you contribute to the team by leveraging your expertise in product development and...