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National marketing/PR communications company located in Tallahassee, FL with a focus on advertising, digital and public relations is seeking a Digital Media Planner/Buyer to work in a highly collaborative environment.


Position Overview: As a Digital Media Planner/Buyer, you will be at the forefront of digital advertising strategy and execution. Your role will encompass planning, negotiating, and orchestrating digital media campaigns for our valued client accounts. We emphasize real-time analysis and the nurturing of robust relationships with media vendors, clients, and partner agencies. The scope of responsibilities spans across various digital channels to ensure exceptional client service and the delivery of up-to-the-minute media plans, Point-of-Views (POVs), and associated media analyses.


Key Responsibilities:

Strategic Digital Media Campaigns:

  • Strategize, plan, execute, and optimize digital media campaigns across diverse formats, including Digital Display (rich and standard executions), Streaming Video/Audio, and Mobile Display.
  • Leverage data-driven insights for campaign performance reporting and continuous optimization.

Collaborative Teamwork:

  • Collaborate closely with our paid search and SEO teams to synchronize internal communications, share performance insights, and allocate budgets effectively to enhance campaign outcomes.


Media Planning Excellence:

  • Partner with the Digital Media Supervisor to streamline the day-to-day media planning process, ensuring seamless coordination among team members.
  • Use innovative tools and techniques to shape and implement winning media strategies.

Client-Centric Approach:

  • Craft and deliver compelling recommendations, POVs, and insightful analyses to clients and Account Service personnel, in line with the guidance of the Digital Media Supervisor.
  • Provide clients with regular, data-rich performance reports, often on a weekly basis, ensuring transparency and alignment with objectives.

Data-Driven Insights:

  • Harness the power of cutting-edge digital media tools and resources for comprehensive research and planning. This includes in-depth competitive analysis, site traffic evaluation, and demographic concentration studies.


Financial Precision:

  • Manage client media billing approvals and maintain meticulous invoice reconciliations for all assigned accounts.
  • Efficiently issue the necessary documents for client approval and insertion orders, ensuring financial clarity and accountability.


Requirements:

  • A bachelor's degree in business, marketing, advertising, or an equivalent field.
  • A proven track record of at least 2 years in digital media planning, with prior roles as an Assistant or Jr. Planner/Planner.
  • Strong presentation and written communication skills to articulate strategies and results effectively.
  • Demonstrated experience in negotiating with and managing digital vendors.
  • Proficiency in essential tools including MS Office (Outlook, Excel, Word) and Keynote.
  • Experience in travel and retail sectors is highly desirable, showcasing industry-specific knowledge.
  • Full-service agency experience is advantageous, but not mandatory.
  • Familiarity with digital tools such as CM360, Google AdWords, and Google Analytics is a plus.


Location: This position is located at our Tallahassee, FL office, not a remote position.