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B2B Paid Social Specialist
2 months ago
Are you a LinkedIn advertising expert with a passion for providing strategic and tactical leadership that drives impact for the world’s leading B2B brands? We are seeking a talented Paid Social LinkedIn Specialist to join our growing team.
In this role, you will be responsible for crafting and executing high-performing LinkedIn advertising campaigns for our diverse portfolio of clients. If you are driven by results, thrive in a collaborative environment and are ready to take the next step in your career, we want to hear from you.
Job Description
Responsibilities
- Develop and execute LinkedIn paid advertising strategies that align with our clients marketing objectives.
- Create and manage LinkedIn ad campaigns, including sponsored content, sponsored message, display ads and video ads as well as creation of lead gen forms.
- Build both brand awareness and demand generation focused campaigns to meet different objectives and targets in line with the campaign brief.
- Understand how to align assets with different channel tactics within the LinkedIn platform to build the most successful campaigns.
- Manage large scale budgets within the platform of $1M+ in market spend per quarter.
- Conduct audience research to identify and target the most relevant audience, demographics and interests.
- Understand audience strategy and audience capabilities e.g. building a remarketing audience strategy.
- Review ad creatives and ad copy to advise the creative teams on best performing ad creative.
- Monitor and analyze campaign performance, optimizing ad spend, bids, leads and conversion rates for maximum results.
- Collaborate with the internal teams to align LinkedIn ad strategies with broader plan initiatives.
- A/B test ad variations and campaigns to continually improve ad performance.
- Provide regular reports and insights to the client on the effectiveness and performance against goals of the ad campaigns.
- Stay up-to-date with LinkedIn advertising trends, competitor activities, platform updates, and industry best practices to ensure our campaigns remain competitive and identify new opportunities.
Qualifications
- 2-3 years of experience managing LinkedIn campaigns
- Ability to work collaboratively across multiple departments, including media, client services and creative
- Ability to think both tactically and strategically
- Client communication and presentation skills
Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group we are weaving data, strategic intelligence, and disruptive technology with big, bold creative ideas to drive revenue growth for blue-chip clients on a global scale.
Join us and you’ll be working with some of the industry’s most advanced thinkers, nicest people and the world’s biggest brands.
