Paid Social Marketing and Advertising Manager
4 weeks ago
Dashlane's mission is to make security simple for millions of people and organizations worldwide. We empower businesses to protect their data while helping users log in to their accounts quickly and securely.
Our Global Team
Our global team is united by a strong sense of community and passion for improving the digital experience. We're looking for talented professionals to join us in our mission.
The Role
We're seeking a seasoned Paid Social Marketing Manager with a focus on B2B demand gen. This role involves creating successful channel strategies, executing well-structured tests, rolling out social campaigns, and optimizing performance over time against data-driven goals.
Responsibilities
- Define strategy, manage, and efficiently scale customer acquisition across LinkedIn, Facebook, Instagram, Twitter, and other key paid social channels.
- Develop and implement testing and learning roadmaps, analyze data, and present results.
- Launch and drive ABM strategies and tactics to drive Brand Awareness and Engagement.
- Collaborate with Creative and Brand to produce top-performing ads and brainstorm new testing concepts.
- Work cross-functionally with global teams to develop, launch, and track high-impact integrated campaigns.
- Contribute to other team projects and initiatives, remaining flexible and willing to contribute.
Requirements
- 5+ years of hands-on experience scaling paid social (LinkedIn, Meta/Facebook, Reddit, etc.)
- Experience in B2B Social campaigns
- Experience with ABM Strategy and video ads
What We Offer
- Mental health services through Spring Health and well-being days
- Mentorship program
- Comprehensive health coverage, including dependents
- Unlimited PTO
- Betterment 401(k) retirement plan
- Paid holidays and sick leave
- Donation matching program
Diversity, Equity, Inclusion, and Belonging at Dashlane
We value all aspects of diversity and are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs.
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