Senior Marketing Coordinator

Description Job Summary: The Senior Marketing Coordinator for the Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW), is responsible for the development and implementation of strategic marketing initiatives for the Company and its subsidiaries including the Hall of Fame Village. This role will implement unique marketing strategies for business verticals impacting company objectives including destination resorts, media, and gaming. The Senior Marketing Coordinator will be responsible for implementing and measuring the effectiveness of marketing activities, ensuring all activities are integrated and aligned with the company’s vision, mission, and values. This position reports directly to the Director of Strategic Marketing. Essential Job Functions/Responsibilities: Promotional copy development, promotional item design, promotional item procurement. Analyze marketing data to make informed marketing recommendations and decisions that drive revenue, exposure, and achieve the goals of the company. Formulate and manage marketing reports to reflect areas of opportunity, growth, and comparative data. Implement short and long-term strategies to build customers, create engagement, and generate revenue. Provide guidance through the research marketing trends and identifying industry best practices. Management of customer database including developing and executing e-mail and or text campaigns. Creation and execution of marketing plans for live events, products, and initiatives. Support all areas of our growing business with the development of promotional collateral for special and private events, sports, leisure, and tourism related activities. Coordinate vendor procurement. Retail sale coordination and promotion. Assist with media buying. Coordinate media placement. Responsible for signage management. Create brand marketing plans and implement. Work cross departmentally executing marketing initiatives. Handle purchase order and bookkeeping activities for the marketing efforts, including but not limited to all budget related items. Develop and facilitate (including staffing) all organic and “street team” marketing efforts to promote the HOFV brand. Develop Key Performance Indicators (KPI’s) to evaluate marketing success across all lines of business. Provide superior guest service to visitors, guests, clients, vendors, and staff. Develop and cultivate relationships with local and regional media professionals including those in traditional and emerging channels. Commercial production assistance. All other duties as assigned. SALARY / EXEMPT POSITION Required Knowledge, Skills, & Desired Qualifications: Bachelor’s degree in Marketing or related field required. Minimum 5-7 years of Marketing experience, preferably in the media, sport, or entertainment industries. Proficiency and experience in Google Analytics, Yahoo Web Analytics, Google Website Optimizer, and Facebook Business Manager required. Experience in analysis of qualitative and quantitative website data preferred. Proficient in Microsoft Word, Excel, and PowerPoint as well as basic design software required. Ability to demonstrate professional sales presentations required. Exceptional verbal and written communication skills. Must be a flexible and reliable team player, both within own department and entire organization. Ability to work independently while maintaining a high level of performance, working quickly without compromising quality. Must have the ability to demonstrate uncompromised judgment and discretion regarding confidential matters while maintaining confidentiality. Must have the ability to occasionally work outside of normal office hours (evenings, holidays, & weekends) to meet the needs of an entertainment company. Physical Requirements for Position: The ability to lift up to 25 pounds as needed. The ability to work in various Ohio weather conditions, inside and outside. The ability to move safely over uneven terrain, steps, or in construction zones. The ability to see and respond to hazardous situations. The ability to sit, stand, squat, and walk for periods of time as required for the position. Must be available to work in Canton, Ohio. Core Competencies: Vision and Strategic Thinking: Champions the clear future direction of the company by addressing issues to sustain competitive edge and anticipating needs and priorities of the marketing department. Entrepreneurship: Champions innovation and encourages new ideas and brings well thought out strategies to help grow the business. Acts decisively. Helps others to successfully manage organizational change. Recognizes successes and informed risk-taking. Integrity: Is ethical and honest in all dealings. Keeps confidences and is highly responsible in managing strictly confidential information. Treats others fairly and equitably. Delivers what is promised. Is respected by others. Is a great teammate. Communication: Communicates clearly, effectively, consistently, and efficiently across all channels. Speaks articulately and writes both clearly and concisely. Accountability for Results: Sets high standard to accomplish goals. Follows through on all commitments. Has a sense of direction and keeps focused, but knows when to be flexible and adapts accordingly. Maintains a positive attitude despite stress, frustration and ambiguity; recovers quickly from disappointments and setbacks. Questions how things were done in order to develop ways to do things more efficiently. Encourages diverse thought and welcomes contributions. Relationship Management/Collaboration: Has a service minded attitude to help build, maintain and value positive relationships inside and outside the organization. Allocates effort to understanding and meeting needs of customers and targeted prospects, and community leaders. Assists others in accomplishing their goals. Communicates effectively and speaks and writes clearly. Listens and values contributions of others. Learning Agility: Learns technology, new systems, and processes to improve job proficiency. Inspires and encourages others to learn and grow in their careers. Can work both independently and as part of a team. Coaching and Development: Encourages and inspires development and growth in others. Regularly provides helpful guidance and advice. Execution: Ability to take plans and execute against them to implement profitable and positive outcomes for the company. ABOUT HALL OF FAME RESORT & ENTERTAINMENT COMPANY Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company leveraging the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Company has three business divisions. Hall of Fame Village Media creates engaging original content across a variety of mediums. Gold Summit Gaming centers around developing immersive eSports, fantasy sports, and sports betting experiences. Hall of Fame Village is a 100-acre multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame’s campus. Additional information on the Company can be found at www.HOFREco.com . ABOUT HALL OF FAME VILLAGE Hall of Fame Village is a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame’s campus in Canton, Ohio. The Village features over 100 acres of immersive experiences to dine, shop, and be entertained and includes 8 different venues. Tom Benson Hall of Fame Stadium is a world-class 23,000 seat, sports and entertainment stadium with luxury suites, rooftop cabanas, and other premium spaces for private, corporate, and special events. ForeverLawn Sports Complex is home to a wide array of tournaments with its seven turfed multipurpose fields with tournament quality lighting and hospitality, ticketing, and coaching/classroom/medical building. Center for Performance is the largest inflatable domed facility in the country and provides year-round capacity for events of all kinds. Constellation Center for Excellence is a 75,000-square-foot mixed-use facility for sports-centric research and programming, office, and retail space. Fan Engagement Zone comprises an 82,000-square-foot sports and entertainment-themed retail promenade. Play Action Plaza comprises 3.5 acres of green space adjacent to the Fan Engagement Zone that includes amusement rides, an outdoor amphitheater, bar area with patio, space for food trucks, a walking path, and the largest man-made water feature in Ohio. Currently under construction are a 144,000 sq. ft. football-themed waterpark and a seven-story, 130,000 sq. ft Hilton Tapestry Hotel. Phase III is currently in planning stages. For more information, visit www.HOFVillage.com . Hall of Fame Resort & Entertainment Company and its subsidiaries are equal opportunity employers. #J-18808-Ljbffr