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Digital Media Coordinator

2 months ago

Miami, United States The Everglades Foundation Full time

About The Everglades Foundation

The Everglades Foundation is committed to the restoration and protection of America’s Everglades through science, advocacy, and education. Founded in 1993 by two outdoor enthusiasts – Paul Tudor Jones II and the late George Barley – The Everglades Foundation works tirelessly to bring people together and provide a powerful bipartisan voice for Everglades restoration. We advocate for solutions rooted in science while empowering people with the knowledge of the importance of the Everglades ecosystem.

 

The Foundation’s team includes renowned scientists, experienced educators, policy experts, and professionals in communications, human resources, finance, and fundraising. By coupling this breadth of expertise with a passion for restoration, The Everglades Foundation is leading the effort to restore and protect the flow of clean freshwater to the Everglades. The Everglades Foundation, Inc. is a 501(c)(3) non-profit and a responsible employer that seeks to recruit and retain outstanding, high-performing professionals who are at the top of their fields to thrive in a dynamic, mission-driven culture committed to excellence, innovation, collaboration, and diversity. The Foundation offers a generous and comprehensive benefits package including twelve paid Federal holidays; ample Paid Time Off; a variety of health, dental, vision, life, disability, and supplemental insurance options; retirement plan and matching employer contributions; and maternity and parental leave.


Join us in our pursuit of completing the world’s largest ecosystem restoration project.

 

Position Summary

The Digital Media Coordinator supports the mission of The Everglades Foundation by applying marketing and social media skills to developing original digital content and maintaining a consistent brand identity for the Foundation and its programs online. The Digital Media Coordinator maintains the Foundation’s digital library and suggests creative ways to establish, build, and promote the Foundation’s online presence and attract the public.


Reporting to the Director of Communications, and in collaboration with the Vice President of Communications, the Digital Media Coordinator writes, creates, and manages digital media content on a daily basis including social media channels, newsletters, and website updates. The Digital Media Coordinator possesses a solid understanding of how each social media channel works and how to create and optimize content so that it is engaging to various audiences. The Digital Media Coordinator ensures that digital media, visual content, and social media provide an engaging, consistent, and proactive communications message that enhances the Foundation's brand, supports its programmatic efforts, and builds awareness of its overall mission.


The Digital Media Coordinator is a creative and organized thinker, designer, and arranger of information with developed interpersonal and communication skills and an enthusiastic attitude. The Digital Media Coordinator communicates with internal and external teams to ensure accurate, timely, and high-quality deliverables.


Primary Responsibilities

  • Build and execute social media strategy through research, platform determination, benchmarking, messaging, and audience identification.
  • Optimize the Foundation’s pages within each platform to increase visibility of social content.
  • Plan, create, track, and manage social media content for Foundation’s pages and accounts, including Instagram, Facebook, LinkedIn, and X.
  • Manage social media ads for boosts and campaigns, creating and curating audience based on posts; monitor and collect analytics on campaigns.
  • Moderate all user-generated content in line with the moderation policy for each community. Facilitate online conversations with the public and respond to queries.
  • Capture and analyze social data/metrics, insights, and best practices, and take the appropriate steps to improve content as needed.
  • Measure website traffic and monitor search engine optimization.
  • Create engaging digital content by collaborating with the Graphic Design Specialist, Video Production Specialist, and Education, Policy, and Science teams in the form of posts, reels, link sharing, etc. 
  • Stay up to date with changes in all social platforms, ensuring maximum effectiveness.
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics requirements.
  • Keep a running list of all earned media about the Foundation and update the website.
  • Provide earned media support when necessary.
  • Understand the Foundation's brand and mission to create content that supports its strategy, goals, and programs.
  • Develop strategies and tactics to get the word out about the Foundation across a variety of mediums including email, direct mail, social media, website, digital ads, flyers, etc. 
  • Curate, design, and distribute monthly newsletters to communicate with the general public, educators, and supporters. Maintain contact management via Wix and other databases to ensure lists are up to date.
  • Develop content and relationships with partners and influencers.
  • Support the Communications team by assisting with updating digital content calendars.
  • Organize and maintain photo/video database and other digital assets.
  • Update websites content through Wix including existing pages, job postings, staff bios, and news items.
  • Coordinate with external stakeholders to set up video filming days, social media collaborations, compose scripts and captions.
  • Coordinate with Graphic Design Specialist to create assets supporting programs for website and social pages.
  • Attend Foundation events and/or media visits as necessary.
  • Other tasks and duties as assigned by the Director of Communications and Vice President of Communications.


Knowledge, Skills, and Abilities

  • Proficiency in all social media platforms and content creation best practices.
  • Superior verbal and written communication skills.
  • Strong, demonstrable ability to create original content that targets a specific audience and effectively communicates a specific message.
  • Ability to think creatively and strategically.
  • Capability to assess, manage, and successfully complete multiple competing priorities and deadlines.
  • Ability to be flexible, multitask, work well under pressure and time constraints, and thrive in a high-energy, fast-paced work environment.
  • Strong interpersonal skills, ability to communicate with all levels of management and departmental teams.
  • Ability to simplify complex information into user-friendly formats.
  • Optimistic outlook and enthusiastic attitude.
  • Highly organized and detail oriented.
  • Punctual, reliable, and self-directed.
  • Capable of effectively working remotely, independently, and under limited supervision.
  • Passion and enthusiasm for the Everglades and/or the environment a plus.


Qualifications

  • Bachelor’s Degree or equivalent.
  • At least two years of professional experience or two years of relevant internship experience in digital marketing, social media, and content creation and management.
  • Thorough knowledge of social media platforms and their advertising platforms, including but not limited to Instagram, Twitter, Facebook, LinkedIn, and YouTube.
  • Technical knowledge of Canva, Wix, MS Office, and Sprout. 
  • Experience in environmental and/or science communications preferred.


Mental and Physical Qualifications

To perform this job successfully, an individual must meet the above minimum qualifications and be able to perform each of the essential duties and responsibilities satisfactorily. The requirements listed below are representative of the physical and mental requirements of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of their job.


  • Ability to sit or stand for extended periods of time
  • Ability to concentrate and analyze information for extended periods of time
  • Ability to proactively solve problems and think analytically
  • Ability to make sound, prompt decisions
  • Ability to read and write
  • Manual hand dexterity required to operate IT devices and complete paperwork
  • Endurance to work long hours, including nights and weekends

 

Accountability

The Digital Media Coordinator reports directly to the Director of Communications and coordinates closely with the other members of the Communications team, Program Directors, and other Foundation staff. 


Location and Schedule

This is a full-time, exempt position. The Digital Media Coordinator can be based either in Miami or South Florida with a strong commitment to spending significant time in the Palmetto Bay office, a suburb of downtown Miami. Occasional weekend and evening work, as well as travel to the Foundation’s main office in Palmetto Bay for departmental meetings and all-staff retreats and to other areas of Florida for Board meetings or other events is required.


This job description accurately reflects the Digital Media Coordinator position as currently configured. However, this job description is not meant to be an exhaustive list of all the duties an employee in this position may be expected to perform.


This job description may be changed to include new responsibilities and tasks, or change existing ones, at any time, as the Foundation deems necessary.


Equal Employment Opportunity Statement:

The Foundation is an equal opportunity employer that affords equal protection against discrimination to job applicants and employees. The Foundation seeks to ensure that qualified applicants will have an equal opportunity with respect to all employment practices regardless of their race, color, religion, sex, national origin, disability, age, pregnancy, marital or familial status, sexual orientation, gender identity or expression, status as a victim of domestic or dating violence, source of income, veteran status, or any other characteristic protected by law.”