Sr. Manager, Marketing Technology

3 weeks ago

Tampa, United States Baker McKenzie Tampa Center Full time

The Senior Manager, Marketing Technology (NA) will lead the development of the Firm's marketing technology stack and manage the technical integrations, data exchanges, and connected workflows across systems. Implement and optimize best practices for end-to-end campaign management, demand generation, and digital client experience journeys.

Responsibilities:

  • Develop and manage the integrated marketing automation ecosystem between CRM, Marketo, digital channels, and event management solutions
  • Serve as subject matter expert for the region on topics related to CRM, Marketing Automation, and end-to-end campaign management
  • Manage scheduled and ad-hoc email marketing programs, including segmentation, testing, deployment, and continuous optimization
  • Collaborate across functions to develop and manage a firmwide template strategy for emails, landing pages, and forms
  • Create multi-step nurture programs based upon target personas, interest and behavioral tracking, and specific solution/message mapping to influence the client/buyer journey
  • Plan and perform A/B testing to define and execute enhancements, messaging relevance, conversion rates, program/campaign ROI, and audience engagement
  • Maintain the Marketo integration with CRM as solution roadmaps evolve
  • Work with leadership to define KPIs, create reporting, and analyze campaign performance to make data driven decisions
  • Support essential operation initiatives, such as managing the lead lifecycle, lead grading, lead nurturing, segmentation, and data cleansing
  • Lead change management and training efforts in the region to ensure best-in-class adoption and compliance across all Marketing Technology solutions


Skills and Experience:

  • Proven experience developing and administering large marketing automation platforms and CRM
  • Ability to translate strategic business objectives into technical solutions
  • Strong project management discipline, including documentation, cross-functional collaboration, stakeholder communication, change management, and training
  • Strong analytical skills, with the ability to draw insights from marketing data
  • An understanding of lead scoring, lead nurturing, segmentation, personalization, and other lead/contact management practices
  • Knowledge of database structures, data hygiene, analytics, and attribution
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Technical aptitude, excellent communication skills, and ability to use data to optimize marketing and business development workflows
  • Knowledge of agile development, including software release management, quality assurance, and user acceptance testing
  • Familiarity with General Data Protection Regulations and other relevant data protection laws


Technical Experience:

  • A Bachelor’s degree in Marketing, Business, Information Technology, or a related field is required
  • Strong CRM experience (DealCloud preferred)
  • Strong Marketing Automation experience (Marketo preferred)
  • Experience guiding practices for contact management and overall data flow using the integration capabilities of the platform including knowledge of APIs
  • Experience managing 3rd party data providers
  • Experience documenting workflows using Visio or similar programs
  • Experience building business-focused dashboards and providing management-level analysis and presentations

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