Sr. Manager, Marketing Technology

Found in: Appcast Linkedin GBL C2 - 3 weeks ago


Tampa, United States Baker McKenzie Tampa Center Full time

The Senior Manager, Marketing Technology (NA) will lead the development of the Firm's marketing technology stack and manage the technical integrations, data exchanges, and connected workflows across systems. Implement and optimize best practices for end-to-end campaign management, demand generation, and digital client experience journeys.

Responsibilities:

  • Develop and manage the integrated marketing automation ecosystem between CRM, Marketo, digital channels, and event management solutions
  • Serve as subject matter expert for the region on topics related to CRM, Marketing Automation, and end-to-end campaign management
  • Manage scheduled and ad-hoc email marketing programs, including segmentation, testing, deployment, and continuous optimization
  • Collaborate across functions to develop and manage a firmwide template strategy for emails, landing pages, and forms
  • Create multi-step nurture programs based upon target personas, interest and behavioral tracking, and specific solution/message mapping to influence the client/buyer journey
  • Plan and perform A/B testing to define and execute enhancements, messaging relevance, conversion rates, program/campaign ROI, and audience engagement
  • Maintain the Marketo integration with CRM as solution roadmaps evolve
  • Work with leadership to define KPIs, create reporting, and analyze campaign performance to make data driven decisions
  • Support essential operation initiatives, such as managing the lead lifecycle, lead grading, lead nurturing, segmentation, and data cleansing
  • Lead change management and training efforts in the region to ensure best-in-class adoption and compliance across all Marketing Technology solutions


Skills and Experience:

  • Proven experience developing and administering large marketing automation platforms and CRM
  • Ability to translate strategic business objectives into technical solutions
  • Strong project management discipline, including documentation, cross-functional collaboration, stakeholder communication, change management, and training
  • Strong analytical skills, with the ability to draw insights from marketing data
  • An understanding of lead scoring, lead nurturing, segmentation, personalization, and other lead/contact management practices
  • Knowledge of database structures, data hygiene, analytics, and attribution
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Technical aptitude, excellent communication skills, and ability to use data to optimize marketing and business development workflows
  • Knowledge of agile development, including software release management, quality assurance, and user acceptance testing
  • Familiarity with General Data Protection Regulations and other relevant data protection laws


Technical Experience:

  • A Bachelor’s degree in Marketing, Business, Information Technology, or a related field is required
  • Strong CRM experience (DealCloud preferred)
  • Strong Marketing Automation experience (Marketo preferred)
  • Experience guiding practices for contact management and overall data flow using the integration capabilities of the platform including knowledge of APIs
  • Experience managing 3rd party data providers
  • Experience documenting workflows using Visio or similar programs
  • Experience building business-focused dashboards and providing management-level analysis and presentations



  • Tampa, United States Baker McKenzie Tampa Center Full time

    The Senior Manager, Marketing Technology (NA) will lead the development of the Firm's marketing technology stack and manage the technical integrations, data exchanges, and connected workflows across systems. Implement and optimize best practices for end-to-end campaign management, demand generation, and digital client experience journeys....


  • Tampa, United States The Art of Marketing LLC Full time

    Company Description At The Art of Marketing we strive for success, but success is not always measured by results, but by the effort and willingness to succeed. Role Description This is a part-time remote role for a Product Marketing Manager. The Product Marketing Manager will be responsible for **Content Creation**, conducting market research, developing...


  • Tampa, United States Presh Marketing Solutions Full time

    Role Overview:We are looking for a detail-oriented and organized Marketing Coordinator to join our dynamic team at Presh Marketing Solutions. This role is crucial in coordinating, managing, and ensuring timely completion of assigned client deliverables. The Marketing Coordinator serves as a liaison between the client, client services team, and the production...


  • Tampa, United States Presh Marketing Solutions Full time

    Role Overview: We are looking for a detail-oriented and organized Marketing Coordinator to join our dynamic team at Presh Marketing Solutions. This role is crucial in coordinating, managing, and ensuring timely completion of assigned client deliverables. The Marketing Coordinator serves as a liaison between the client, client services team, and the...

  • Marketing Coordinator

    10 hours ago


    Tampa, United States Presh Marketing Solutions Full time

    Role Overview: We are looking for a detail-oriented and organized Marketing Coordinator to join our dynamic team at Presh Marketing Solutions. This role is crucial in coordinating, managing, and ensuring timely completion of assigned client deliverables. The Marketing Coordinator serves as a liaison between the client, client services team, and the...


  • Tampa, United States Marrina Decisions Full time

    THIS REMOTE POSITION! We are looking for responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC...

  • Marketing Intern

    7 days ago


    Tampa, United States Marketing Direction Full time

    Job DescriptionJob DescriptionSalary: Do you love creating engaging visual content and have a passion for marketing?Marketing Direction is a fully-remote marketing agency seeking a talented and creative Marketing Intern to join our team. In this role, you'll gain valuable experience in the marketing field while working on exciting projects for our...

  • Marketing Intern

    2 days ago


    Tampa, United States Marketing Direction Full time

    Job DescriptionJob DescriptionSalary: Do you love creating engaging visual content and have a passion for marketing?Marketing Direction is a fully-remote marketing agency seeking a talented and creative Marketing Intern to join our team. In this role, you'll gain valuable experience in the marketing field while working on exciting projects for our...


  • Tampa, United States ReliaQuest Full time

    Why it's worth it:We are on a mission to Make Security Possible. Security Operations teams are looking to increase visibility across their environments, reduce complexity of SecOps, and better manage risk for their businesses. We have combined ReliaQuest GreyMatter, a security operations platform, and our Technical Operations expertise to help hundreds of...


  • Tampa, United States ReliaQuest Full time

    Product Marketing Manager page is loaded Product Marketing Manager Apply locations Tampa, FL Salt Lake City, UT time type Full time posted on Posted 3 Days Ago job requisition id R13361 Why it’s worth it: We are on a mission to Make Security Possible. Security Operations teams are looking to increase visibility across their environments, reduce complexity...


  • Tampa, United States ReliaQuest Full time

    Why it's worth it: We are on a mission to Make Security Possible. Security Operations teams are looking to increase visibility across their environments, reduce complexity of SecOps, and better manage risk for their businesses. We have combined ReliaQuest GreyMatter, a security operations platform, and our Technical Operations expertise to help hundreds of...


  • Tampa, United States NinjaOne Full time

    About The Role We are looking for a product marketing leader with a proven ability to lead the product marketing function, make complex topics simple and tailored to our buying audiences, optimize impact of GTM motions, and drive growth. Reporting to the Sr. Director of Customer and Product Marketing, the Director of Product Marketing owns the release and...


  • Tampa, United States CareerBuilder Full time

    Job Description As a Product Marketing Manager at RamSoft, you will be responsible for the outbound marketing activities for our products. You will craft the messaging and positioning for products and conceive and develop innovative marketing programs that drive demand. In your role, you will be an expert in understanding our market, our buyers, how they...


  • Tampa, United States Monster Energy Full time

    The Field Marketing Manager's purpose is to ensure the successful planning & execution of marketing programs in their respective region to drive sales growth and market share improvement. The FMM is responsible for building and executing a regional marketing plan that supports the growth targets the company establishes. The FMM is the sole owner of the...


  • Tampa, United States CareerBuilder Full time

    Description If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Youshould have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns...


  • Tampa, United States Unified Growth Partners Inc. Full time

    Job DescriptionJob DescriptionCompany Overview:Unified Growth Partners is a tech-enabled distribution management platform enabling robust multi-channel distribution capabilities for the broad retail market with a focus on healthcare products and services. The company is led by health and financial services industry experts with a comprehensive understanding...

  • Data Quality Analyst

    2 weeks ago


    Tampa, United States Procom Full time

    Sr. Data Quality Analyst On behalf of our client in the Financial Services Sector, PROCOM is looking for a Sr. Data Quality Analyst. Sr. Data Quality Analyst Responsibilities This function covers incumbents responsible for various data activities, which include data analysis, maintenance, data quality, and data remediation management for one or many ICG...

  • Sr Product Manager

    2 weeks ago


    Tampa, United States Kuraray America , Inc. Full time

    We heard you knock! The Senior Product Manager is a key leader within the North American residential business unit, specifically responsible for setting the long-term product category direction to drive both growth and profitability through the product portfolio. Responsibilities Develop and implement product portfolio strategies that provide industry...


  • Tampa, United States Lavu, Inc. Full time

    Job DescriptionJob DescriptionWarning: This position is incredibly competitive and lucrative.We are looking for highly motivated Territory Marketing Managers for our Tampa/St. Pete/Sarasota Area markets. In this sales development role, you would be a person who thrives working as Lavu’s first point of contact and working with new restaurant prospects in...

  • Sr. Network Engineer

    9 hours ago


    Tampa, United States Northern Technologies Group Full time

    RESPONSIBILITIES NTG requires Senior Network Engineers to support the Special Operation Command Information Technology Enterprise Contract (SITEC) - 3. Positions are located at the SOCOM Headquarters at MacDill, AFB FL, and at the TSOC and Component locations in the United States and abroad. The purpose of the Special Operations Forces Information...