Marketing Technology Specialist

3 weeks ago

Tampa, United States White & Case Full time
Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world's key financial markets and our strengths in handling complex cross-border work.

It's not just about our global network of offices; it's the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It's one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.

Position Summary

The Marketing Technology Specialist forms an integral part of the centralized Marketing Operations function. The role of the Marketing Technology team within the broader function is to optimize, integrate and support multiple technology platforms, processes, and products to streamline and scale the Firm's Business Development & Marketing efforts. The Marketing Technology Team operates globally, supporting strategic initiatives ranging from client relationship management, email & event marketing, automation, product development and data & information management.

The Marketing Technology Specialist is a subject matter expert with advanced knowledge of marketing technology related principles and processes. The role is global in remit and involves product ownership and technology rollout responsibilities, in addition to the effective coordination of tasks and resources to deliver on the Firm's business development and marketing goals.

Duties and Responsibilities 1
  • Act as a conduit between the Global Marketing Technology Team and functional stakeholders
  • Addressing issues, concerns and adopting a solution-focused approach, whilst striving to improve working relationships and processes
  • A trusted advisor on processes, platforms and products within the Marketing Technology function
  • Contribute to the day-to-day operations and continuous improvement of the marketing technology processes, platforms and workflow
  • Proactively seek out opportunities to connect people, platforms, processes, and products to maximize the potential across the marketing technology portfolio and improve operational efficiency, effectiveness and user adoption
  • Product manage marketing technology solutions/processes as required - translating objectives into user stories, technical requirements and recommendations, setting priorities, and overseeing ongoing development and upgrades
  • Work effectively alongside external vendors, feeding suggestions for future product roadmaps and beta testing new components
  • Project lead new technology and change management initiatives. Researching, learning and piloting new solutions and on boarding team members and other users
  • Collaborate with requestors and stakeholders across multiple teams and functions, both local and global, to achieve cross-functional initiatives
  • Assist in the centralization and organization of marketing data sets to ensure the flow of work, information, and data across all marketing technology operations
  • Support the implementation of the new Marketing Technology Team operating model through change management and up-skilling initiatives
  • Provide support and guidance to team members on work product, requestor communication and task management
  • Facilitate new joiner inductions, raising the profile of the team and our service offering
  • Maintain the self-driven initiative to improve knowledge and technical skillset
  • Perform any additional responsibilities as necessary for the function
Qualifications
  • Bachelor's degree and marketing background an advantage; relevant Information Science, Computer Science, Digital Marketing or related discipline with technical experience would be a distinct advantage
  • Law firm/professional services experience preferred but not required
  • Previous experience in managing and optimizing marketing technology related platforms and processes is required (ex., campaign management, list segmentation, data management and/or automation)
  • Advanced understanding of client relationship management (CRM) principles and processes is necessary
  • Excellent communication skills - written and oral - and the ability to work at all levels is necessary
  • Experience working in an environment focused on continuous improvement - adapts quickly to new circumstances or priorities and willing to contribute new ideas
  • Knowledge of coding languages, such as HTML, JavaScript, HTML/CSS or SQL, is advantageous
  • Data storytelling and visualization skills are advantageous
  • An advanced understanding of data privacy regulations such as GDPR, CCPA is necessary
  • Experience in project and product management, technology rollouts and change management initiatives is advantageous
  • Experience with managing and driving projects with the Agile Project Management methodology is advantageous
  • Experience training and onboarding team members and users is necessary
  • A solid understanding of UX/UI principles would be advantageous
  • Good influencing and negotiating skills
  • Attention to detail
  • Flexible, committed and enthusiastic
  • Solutions & data-driven
  • Team player
  • Client-focused approach
  • Demonstrates a creative and strategic mindset
  • Ability to work on own initiative
  • Ability to work under pressure and to tight deadlines
Location and Reporting
  • This is a hybrid in-office/remote role based in our Tampa office.
  • This role reports to the Marketing Technology Manager.
Equal Opportunities

White & Case is committed to creating a diverse and inclusive workplace. It is our Firm's policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

If you require assistance and/or accommodation to participate in our application and/or interview process, please email the recruiting contact listed for the relevant position. We will be happy to work with you.

The Firm may modify and amend this job description at any time at its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

1 The above is a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

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