Marketing Manager

1 month ago

Yakima, United States Adventurer Manufacturing Full time

About Us

Adventurer Manufacturing is a family-run business building the best outdoor adventure vehicles since 1969. As our founder Erdman Epp quoted, “We’re never satisfied till good is better and better is best.” Likewise, we are driven by our focus on continuous improvements. Our actions are a testament to our commitment.


About the Role

We are seeking a dynamic and experienced Marketing Manager to join our team. The Marketing Manager will be responsible for overseeing events programming and execution, managing the ambassador and partnerships program, and providing dealer marketing support. This role requires a strategic thinker with a passion for marketing, excellent project management skills, and the ability to work collaboratively across departments.


This is a critical role that will help bring our brand to life in multiple environments. With deep marketing expertise and an ability to keep a pulse on industry trends, you are an expert for creating authentic moments of connection.


About You


This is the perfect opportunity for someone that lives the outdoor adventurer lifestyle, because we don’t just build amazing adventure vehicles, we help our customers explore the possibilities. You get this and want to be part of it. You are a seasoned marketing professional with a wealth of experience in events, partnerships and dealer marketing. With a keen understanding of the marketing ecosystem and ability to build meaningful relationships across the outdoor community, you sit at the intersection of brand experience and commerce.


Key Responsibilities


Events Programming and Execution

Advance and grow the overall events platform at Adventurer Manufacturing

Plan, coordinate, and execute company events, including trade shows, expos, and other consumer facing events

Develop event strategies that align with overall marketing goals and drive brand awareness and engagement

Manage event budgets, timelines, and logistics to ensure seamless execution

Collaborate with vendors, organizers and other professionals to ensure timely coordination and execution

Analyze event performance and provide insights and recommendations for future improvements


Ambassador and Partnerships Program

Develop and manage the ambassador program to enhance brand visibility and credibility

Identify and cultivate relationships with key influencers, brand ambassadors, and partners

Coordinate partnership initiatives and campaigns to maximize brand exposure and reach

Develop and manage the pro-deal program as a conduit to engage and cultivate relationships within the outdoor industry

Track and measure the effectiveness of ambassador and partnership activities, providing regular reports to senior management


Dealer Marketing Support

Provide marketing support to dealers, ensuring they have the tools and resources needed to effectively promote Adventurer's products

Develop and distribute marketing materials, including product brochures, promotional assets, and training materials

Collaborate with internal sales team and dealer partners to plan and execute local marketing initiatives

Monitor dealer performance and provide feedback and guidance to optimize marketing efforts


Qualifications


  • Bachelor's degree in Marketing, Business Administration, or a related field preferred or equivalent experience
  • A minimum of 5 years of experience in marketing, with a focus on events, partnerships, and dealer support
  • Proven track record of successfully managing and executing marketing events
  • Detailed planner with a sense of urgency to accomplish projects
  • Strong project management skills, with the ability to handle multiple projects simultaneously
  • Excellent communication and interpersonal skills with strong interest in building relationships with brand ambassadors, partners as well as internal colleagues
  • Negotiating skills to support management of ambassadors and independent contractors
  • Analytical mindset with the ability to interpret data and provide actionable insights
  • Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools
  • Creative thinker with a passion for marketing and a drive to stay ahead of industry trends
  • Ability to travel domestically and to Canada (~25%) and a commitment to follow all safety regulations and guidelines

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