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Marketing and Brand Specialist

3 months ago

Philadelphia, United States SimpliHR Full time

Our client, a leader in the design and manufacturing of tilt-pad fluid film thrust and journal bearings, has an exciting opportunity for a newly created position in the sales and marketing department, a Marketing and Brand Specialist This position will play a crucial role in developing and executing strategic marketing initiatives to promote our client’s brand, products, and services.


Why employees love working for our client: Our client offers a unique and rewarding work environment that promotes growth and collaboration, and they truly care about their employees. This shows through the impressive benefits provided to its employees. Some of the benefits included are:

  • Flexible work environment with potential of a hybrid work schedule.
  • Competitive compensation and benefits package including medical, dental, vision, HSA, FSA, life insurance, and 401k plan options.
  • Vacation, sick, and holiday pay – which includes a paid week off during the week of Christmas
  • Continued education and growth opportunities – A tuition reimbursement program is offered to support employees in their growth and development plans.
  • Health club reimbursement program.
  • A collaborative and supportive work culture.


Position opportunity: The Marketing and Brand Specialist will bring their creative and results-driven skillset to work collaboratively with various departments and outside consultants to perform a variety of marketing tasks. They will bring their ideas and curiosity to enhance the company’s brand. The duties included are:  

  • Understand the organization’s marketing goals and objectives and develop strategies and plans to achieve them.
  • Create presentation material and tools for the sales team using professional and modern formats.
  • Organize, coordinate, and participate in trade shows and other industry events to generate leads and build relationships.
  • Validate leads from tradeshow and website and forward to appropriate sales team members.
  • Work with internal departments and external marketing agency to create advertising content.
  • Develop marketing materials such as brochures, pamphlets, web pages, advertisements and create or oversee production of marketing collateral.
  • Conduct market research to identify and analyze industry trends, demographics, competitor activities, and other relevant information to help form marketing strategies. Research industry growth prospects.
  • Stay abreast of the latest developments in the manufacturing industry.
  • Coordinate management of social media accounts and content posts on a regular basis to engage followers and enhance brand awareness.
  • Monitor and report on the effectiveness of marketing analytics and adjust strategies as needed.
  • Prepare marketing budgets and track expenses to stay within budget constraints.
  • Manage consistent “culture oriented” internal communications.
  • Execute uniformity and consistency in external messaging.
  • Communicate marketing initiatives and results to key stakeholders.
  • Occasional travel may be required to attend industry events, trade shows, and client meetings.


Ideal candidate: The ideal candidate will have a well-rounded skill set encompassing various aspects of marketing including digital marketing, content creation, event coordination, and market research. Experience will include:

  • A bachelor’s degree in marketing, advertising, communications, or related field.
  • Prior experience in a marketing role with a well-rounded knowledge and experience in digital marketing, content creation, event coordination, and market research.
  • Strong understanding of branding principles and digital marketing strategies.
  • Excellent written and verbal communication skills.
  • Prior experience utilizing marketing software and tools (e.g., CRM, SEO, social media management, or other related tools).
  • Knowledgeable in ESG (Environmental, Social, and Governance) initiatives.


We are an equal opportunity employer and provide equal employment opportunity to all individuals regardless of their race, color, religion, sex, age, national origin, creed, sexual orientation, gender identity, disability, veteran status or any other characteristic protected by state or federal law. We value diversity and are committed to creating an inclusive environment for all employees.


This is your opportunity to bring your creativity to work in a well-established company Apply today if you think you’d be a good fit for this exciting new role