![24 Seven Talent](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Director
4 weeks ago
As a Director of Paid Search and Programmatic Strategy for North America, you will report directly to the VP of Paid Media, North America and oversee a team of Search and Programmatic specialists. Working in tandem with our Paid Social and Account team you will develop, implement, and optimize strategy for your channels that include the entire Google (i.e. YouTube, Display, SA360) and Bing platforms. Additionally, you will lead a team of specialists to ensure growth in both technical and leadership skills.
What You will Contribute
In this role, you can expect to:
- Develop an annual roadmap for Paid Search to improve the efficiency of generating inquiries through Google and Bing.
- Develop a full-funnel system for analyzing the data of search marketing from top-of-funnel strategies using online media, bidding and keyword strategy, ad performance, landing page performance, to net sales for the business.
- Oversee strategy for YouTube as well as the Google DV 360 ecosystem including programmatic display, video, OOH, and audio buys
- Work with brand marketing teams, internal account team and platform partners to build performance benchmarks and KPIs for your channels
- Measure the impact and effectiveness of various Paid Search & Programmatic strategies against brand goals and use the data to inform future goals
- Audit campaign structure, parameters, and reporting to identify opportunities to improve data accuracy and inform future strategy
- Ongoing account optimization, including structure & targeting improvements, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
- Manage budget alignment process to ensure that the team is appropriately budgeted to the targeted spend and lead targets.
- Utilize your advanced knowledge of Google Ads and Microsoft Advertising’s testing capabilities to design and implement at scale testing of conversion goals, targeting, keyword composition, and creative
- Manage the strategy for landing page improvements to support paid search performance
- Stay up to date with industry trends, tools, and best practices to keep our SEM & programmatic strategies innovative.
We will provide you with the training and tools to set you up for success, and we hope that you will bring:
- Formal qualification in digital marketing, business, paid media, or related degrees
- 10+ years working in paid search strategy ideally for B2C lead generation campaigns.
- 5+ years managing teams accountable for executing B2C paid search campaigns
- Proficiency in the Google ecosystem including DV 360 and YouTube
- A thorough understanding of the impact of creative assets on channel strategy
- Experience utilizing Salesforce Marketing Cloud
- Google & Bing certification
- High Proficiency in Microsoft Office applications (Excel, PowerPoint, Outlook, Word), and knowledge of project management tools
- Investment in team development and commitment to building a healthy balanced workspace for your colleagues and direct reports
- Strong analytical and communication skills
- Capacity to work calmly and effectively under pressure with quickly shifting priorities
More to Know
• Location: Hybrid 2x a week- Orange County
• Seniority Level: Mid-Senior Level
-
Digital Marketing Director
4 weeks ago
Huntington Beach, United States 24 Seven Talent Full timeAs a Director of Paid Search and Programmatic Strategy for North America, you will report directly to the VP of Paid Media, North America and oversee a team of Search and Programmatic specialists. Working in tandem with our Paid Social and Account team you will develop, implement, and optimize strategy for your channels that include the entire Google (i.e....
-
Digital Marketing Director
4 days ago
huntington, United States 24 Seven Talent Full timeAs a Director of Paid Search and Programmatic Strategy for North America, you will report directly to the VP of Paid Media, North America and oversee a team of Search and Programmatic specialists. Working in tandem with our Paid Social and Account team you will develop, implement, and optimize strategy for your channels that include the entire Google (i.e....
-
Digital Marketing Director
4 days ago
huntington, United States 24 Seven Talent Full timeAs a Director of Paid Search and Programmatic Strategy for North America, you will report directly to the VP of Paid Media, North America and oversee a team of Search and Programmatic specialists. Working in tandem with our Paid Social and Account team you will develop, implement, and optimize strategy for your channels that include the entire Google (i.e....
-
Huntington Beach, United States Craftwork Design Co. Full timeJob DescriptionJob DescriptionJOB OVERVIEWCraftwork Design Co. www.craftworkdesignco.com is a fast-growing creative design ecommerce agency that provides leading Creative Design, Product Development, Content Development, and Ecommerce services for a growing portfolio of leading brands including 7-11, Playboy, Death & Co, King’s Hawaiian, Chuck E. Cheese,...
-
Director of Client Services
3 weeks ago
Deerfield Beach, United States BrandStar Digital Full timeBrandStar Digital is seeking an experienced Client Services Director to join our team. The ideal candidate will have a minimum of 5 years experience supporting marketing agency clients and directing the work of others.The Director of Client Services is responsible for leading the successful launch and management of assigned marketing projects and campaigns...
-
Director of Client Services
4 weeks ago
Deerfield Beach, United States BrandStar Digital Full timeBrandStar Digital is seeking an experienced Client Services Director to join our team. The ideal candidate will have a minimum of 5 years experience supporting marketing agency clients and directing the work of others.The Director of Client Services is responsible for leading the successful launch and management of assigned marketing projects and campaigns...
-
Director, Digital Marketing
5 days ago
Newport Beach, United States WorldStrides Full timeWorldStrides is the global leader in educational travel and experiential learning. The company was founded 55 years ago and has grown to provide a wide range of programs for more than 550,000 students annually from more than 5,000 K12 schools and universities to over 100 countries around the world. WorldStrides offers experiential learning programs in...
-
Digital Marketing Manager
1 month ago
Miami Beach, United States Think Hospitality Full timeJob DescriptionJob DescriptionJob Title: Digital Marketing ManagerLocation: Miami, FLDepartment: MarketingReports To: Marketing DirectorPosition Summary: We are seeking a highly motivated and results-driven Digital Marketing Manager to lead our digital marketing efforts across multiple properties. The ideal candidate will have a strong understanding of...
-
Director, Digital Marketing
1 week ago
Newport Beach, United States WorldStrides Full timeWorldStrides is the global leader in educational travel and experiential learning. The company was founded 55 years ago and has grown to provide a wide range of programs for more than 550,000 students annually from more than 5,000 K12 schools and universities to over 100 countries around the world. WorldStrides offers experiential learning programs in...
-
Director, Digital Marketing
6 days ago
Newport Beach, United States WorldStrides Full timeWorldStrides is the global leader in educational travel and experiential learning. The company was founded 55 years ago and has grown to provide a wide range of programs for more than 550,000 students annually from more than 5,000 K12 schools and universities to over 100 countries around the world. WorldStrides offers experiential learning programs in...
-
Digital Marketing Assistant
3 weeks ago
Miami Beach, United States Russell Tobin & Associates Full timeWhat are we looking for in our Digital Marketing Assistant ? Russell Tobin's client, a leading global music entertainment company, is looking for a Digital Marketing Assistant in Miami Beach, FL Apply Now! Employment Type: Contract/Hybrid Location: Miami Beach, FL Pay rate: $17-$20/hr, DOE Responsibilities: Provide support for Latin...
-
Digital Marketing Assistant
3 weeks ago
Miami Beach, United States RTA US Full timeJob DescriptionJob DescriptionRussell Tobin's client, a leading global music entertainment company, is looking for a Digital Marketing Assistant in Miami Beach, FLApply Now!Employment Type: Contract/HybridLocation: Miami Beach, FL Pay rate: $17-$20/hr, DOEResponsibilities:Provide support for Latin Region Director of Marketing while also providing...
-
Digital Account Director
3 months ago
West Palm Beach, United States Republican National Committee Full timeJob DescriptionJob DescriptionThe Republican National Committee is seeking a Digital Account Director to join the Digital team. The ideal candidate has experience in digital marketing or politics and managing relationships with external partners. Additionally, the candidate is interested in being part of a team, collaborating with others, and working on...
-
Creative Director
1 month ago
Huntington Beach, United States 24 Seven Talent Full timeAbout The RoleYou are an excellent curator of work. You'll be leading our ideation, production, and design studio and could step into those leadership areas. You assure ideation stretches across paid, owned and earned channels. You are a player/coach and mentoring and developing talent is equally as important as developing best-in-class creative.What...
-
Digital Marketing Manager
1 week ago
Virginia Beach, United States INCPG Full timeDigital Marketing Manager Seeking a Digital Marketing Manager in Virginia. The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services. Responsibilities • Establish and...
-
Sales & Marketing | Director of Group Sales
2 weeks ago
Miami Beach, United States Fontainebleau Marketing Full timeOverview"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART." - Morris Lapidus A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau today reinvents the original vision of legendary architect Morris Lapidus - a stage where everyone plays their unique part. At Fontainebleau, striking design,...
-
Digital Marketing Manager
4 days ago
Mastic Beach, New York, United States MyCareersFuture Full timeJob Title: Digital Marketing SpecialistCompany: MyCareersFutureJob Type: Full-timeHours: Monday to Friday, 8:30am to 5:30pmSalary: CompetitiveRoles & ResponsibilitiesDevelop a comprehensive digital marketing strategy by conducting thorough analyses of both internal and external factors, including market solutions, tools, and competitor strategies.Manage...
-
Marketing & Digital Content Assistant I
3 weeks ago
Miami Beach, United States V R Della Infotech Inc Full timeJob DescriptionJob DescriptionJob Category Marketing Job Title Marketing & Digital Content Assistant I Duties Provide support for Latin Region Director of Marketing while also providing administrative support (as needed) to other product managers in the marketing department. Consolidate release information from multiple countries as well as Update all one...
-
Digital Marketer
3 months ago
Ormond Beach, United States Lisa Larter Group Full timeJob DescriptionJob DescriptionSalary: Digital MarketersAre you a talented individual with a passion for digital marketing? We're always open to connecting with creative minds to help us craft compelling narratives, stunning visuals, eye-catching videos, and engaging online experiences.What We're Looking ForWe're seeking individuals with...
-
Director of Marketing
4 weeks ago
Delray Beach, United States Children of America Full timeJob DescriptionJob DescriptionChildren of America (COA): We are seeking a dynamic and results-driven Marketing Director to lead our marketing efforts and drive brand growth. The ideal candidate will have a strong background in developing and executing comprehensive marketing strategies, managing campaigns, and ensuring alignment with overall business...