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Marketing Manager

3 months ago

Shelbyville, United States Purple Ink llc Full time

Do you have a passion for creating data-driven marketing strategies and providing marketing consultation to company leaders? Are you committed to maintaining brand integrity and congruence through marketing and communications? If so, this may be the right position for you


Our client, Stephenson Rife LLP, is seeking a Marketing Manager to enhance their brand and attract more clients to their exceptional legal services. At Stephenson Rife, you’ll join a dedicated, prepared, and driven team focused on client well-being and justice. Since 1976, the firm has delivered cost-effective, high-quality legal services. Their attorneys are trusted by peers for their expertise and commitment to positive outcomes for their clients.


BENEFITS AND COMPENSATION

  • Competitive Salary Range
  • Medical, Dental, Vision, STD, and Life Insurance for the employee at no cost
  • 401k plan after 90 days with company match of 25% on up to 6% of employee pay


KEY RESPONSIBILITIES

  • Set specific, measurable marketing goals aligning with firm objectives.
  • Allocate and manage the marketing budget efficiently.
  • Conduct SEO audits and identify improvement areas.
  • Optimize website content for search engines and user experience.
  • Monitor website performance using data-driven analytics tools.
  • Coordinate with the website vendor for technical updates and optimizations.
  • Choose and write relevant blog topics reflecting the firm’s successes.
  • Write compelling content and press releases with clarity and accuracy.
  • Develop a content calendar for regular updates.
  • Respond to comments and messages to engage followers.
  • Track social media and blog performance, including engagement rates and follower growth.
  • Oversee social media advertising campaigns.
  • Craft engaging emails for different audience segments.
  • Review and improve email campaign performance.
  • Develop outreach programs to connect with potential and existing referral partners.
  • Meet regularly with partners to discuss marketing strategies.
  • Provide detailed reports on marketing activities and results.
  • Identify local events and community organizations aligning with the firm's values to enhance the firm's local presence.


QUALIFICATIONS OF THE MARKETING MANAGER

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in marketing, experience in the legal industry is a plus.
  • Demonstrated ability to devise and implement comprehensive marketing strategies.
  • Strong skills in analyzing market trends and evaluating campaign effectiveness.
  • Knowledge of SEO practices and tools.
  • Excellent writing and editing skills for creating compelling content.
  • Experience in budget management for efficient resource allocation.
  • Proficient in using digital marketing tools and platforms.
  • Strong interpersonal and communication skills.
  • Ability to develop innovative marketing tactics and content.


EQUAL OPPORTUNITY EMPLOYER


Many of our clients utilize E-Verify as part of their employment process. E-Verify is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.