Marketing Specialist

Voted 2023 Manufacturer of the Year by Kentucky Association of Manufacturers for mid-sized companies We’re seeking a self-motivated, data-driven and tech savvy marketing professional to drive multiple projects forward. This person will lead efforts as needed and be a creative contributor with strong analytical skills. Strong attention to details and a desire to collaborate interdepartmentally with our team will lead to your success

What You’ll Be Doing:

Lead sales marketing activities by partnering with sales and business development team members driving new business opportunities and supporting company growth. Support sales team with marketing materials, research, lead generation strategies, campaigns, and tradeshows per vertical market.

Essential Duties and Responsibilities include the following. Others as assigned.

• Support lead generation strategies per vertical market
• Partner with sales team members and third party vendors to execute, maintain, and measure digital marketing / advertising opportunities including online trade directories, SEO, SEM, tradeshows and social media advertising.
• Monitor and maintain new business inquiries and hand off to sales team within CRM along with creating and maintaining dashboards and reports
• Help set, monitor and report out on KPI’s
• Own the content creation for all sales related materials, whether produced in-house or via agency vendors, including presentations, brochures, digital and web content
• Execute email marketing campaigns
• Plan, lead and execute tradeshows working with multiple external vendors
• Support market research and strategy planning for existing and new markets
• Order and maintain branded promotional items and gifts for customer visits and tradeshows
• Assist with sales related communications topics as it relates to the overall company communications topic plan
• Assist with overall marketing budget
• May assist the marketing and communications team with other projects such as company brand communications, press related events and employer branding related activities.

Schedule: This position is overtime-exempt and will primarily work eight or more hours per day, five days per week based on business needs. Hours may be 8 – 5 or similar. May also work or travel nights or weekends for events, training, special projects, customer visits.

Qualifications

• Bachelor's degree in Marketing, Design, Media Production, Communications, Journalism or similar and/or equivalent combination of technical education and experience.
• Five or more years’ related experience. Experience should include:
  1. Target audience segmentation, messaging and brand communications guidelines
  2. Email Marketing, Social Advertising, CMS (WordPress preferred), SEO and SEM
  3. CRM (SalesForce preferred), analytics and reporting
• Presentation and computer skills / PC / Microsoft Office
• Deadline-driven and experience with project planning and project management
• Detail-oriented and strong organization skills, including time management
• Willing to live within a commutable distance of Shelbyville, KY and work onsite or hybrid schedule after training is completed.
• Able to travel domestically - up to 10% of the time. Must possess valid driver’s license (insurable with good driving record). Possible international travel once per year.
• US Person as defined by ITAR / EAR

Preferred

• Experience in manufacturing or industrial environment
• Content creation such as graphic design, media production, photography, photo editing, video production, video editing, and Adobe Creative Suite (Photoshop, Lightroom, Illustrator, Premier)

See job description for more details on work environment, physical demands and job requirements.

Who We Are

voestalpine Roll Forming Corporation, or RFC as we call it, supplies custom roll formed metal components into several industries including Aerospace, Construction, Material Handling, Off-Highway, Office Furniture, Solar and Transportation. In 2000, Roll Forming Corporation was acquired by globally leading technology group voestalpine AG and became part of the Metal Forming, Tubes and Sections division. Today, voestalpine Roll Forming Corporation has seven production facilities across three states with five facilities and headquarters located in Shelby County, Kentucky and one facility each in Pennsylvania and Indiana.

What We Offer You

• Several great benefit plans, including multiple health insurance options, vision, dental, life, short-term and long-term disability coverage, health-saving accounts, or flexible spending account
• Paid time off the first year including vacation, personal and sick time
• 401K or 401K Roth up to 6% Match
• Quarterly Profit-Sharing Bonus
• Apprenticeship programs & tuition reimbursement opportunities
• Leadership training opportunities
• TogetherWeCare, a philanthropic volunteer program that allows employees to support their community while on company time
• Countdown to Zero, a global environmental impact initiative that strives to make our work environments more efficient and environmentally friendly

Learn more at www.rfcorp.com/careers/life-at-rfc

voestalpine Roll Forming Corporation is an At Will employer. Employment will be at-will, which means that either the employee or the employer may terminate the employment relationship at any time, with or without prior notice, and with or without cause.

Roll Forming Corporation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, and any other federal, state, or locally protected classifications.

Please contact us at RFC.HR@voestalpine.com if you require any alternate application form or accommodation during our hiring process due to disability.