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Ecommerce Marketing Manager

2 months ago

New York, United States Critical Path Advisors Full time

We seek a dynamic and experienced Ecommerce Manager who will play a pivotal role in managing our online presence and ensuring a seamless and captivating customer experience. You will collaborate with cross-functional teams, oversee ecommerce operations, and contribute to the growth and success of our brand in the digital landscape. This team member is data-driven, intellectually curious, capable of taking initiative and eager to grow. Key responsibilities include Shopify website operations, website merchandising and conversion rate optimization.


This is a ‘roll up your sleeves’ position, where your ability to be strategic, tactical, and flexible (at the same time), is key. We have a smart, hard working team that enjoys the work we do and the great brand business we are helping to build. You should have the same perspective.


ABOUT CELLCOSMET

Cellcosmet is the quintessence of Swiss cosmetic science and sits at the forefront of innovation on a constant quest for improved performance and quality in skincare. The Cellap Laboratoire, the brand's Swiss laboratory on the Lake Geneva shores, is where cutting-edge researchers develop the Cellcosmet formulas in accordance to exacting, rigorous specifications and in keeping with the most recent scientific discoveries. Cellcosmet’s command of biotechnology and expertise in cellular and microbiome science as well as botanical and marine ingredients enable the brand to formulate exceptional product offerings that are adapted to each skin type and provide immediate, visible results. Learn more at


OVERVIEW


Oversee the planning and publishing of website content in accordance with sales, merchandising plans, and marketing plans to deliver an optimal customer experience enabling a seamless user experience and swift journey through purchase funnel.

  • Plan and create web opportunities with emphasis on merchandising and increasing sales, average order value, upsell, as well as consumer engagement
  • Manage and evolved ecommerce web merchandising and marketing calendar
  • Marketing through the site: methods and support for growing consumer database, lead generation, Email/SMS, shopping promotions, and loyalty programs.
  • Review existing site applications and recommend new methods of engaging users that support sales, lead generation and engagement goals — ultimately seeking to increase online sales, repeat users and consumer database
  • Analyze sales and site performance regularly, report, and make recommendations to improve performance
  • Ongoing analysis of site traffic and conversion analysis, and recapping of specific site programming efforts
  • Perform cost/benefit analysis for all site development projects


ROLES AND RESPONSIBILITIES

As the Ecommerce Marketing Manager, your primary responsibilities include the following:

  • Develop and execute a comprehensive ecommerce strategy aligned with the brand's objectives, ensuring a seamless online shopping experience and driving revenue growth.
  • Manage the day-to-day operations of our Shopify ecommerce platform, ensuring smooth functionality and user-friendly navigation including management of the product life cycle through setup, merchandising, monitoring, optimization, maintenance, and retirement.
  • Emphasis on sales productivity, customer experience, usability, product placement, navigation, and site integrity and bringing the brand, and product offerings to life to positively impact conversion and customer experience.
  • Coordinate with various teams including marketing, operations, and creative to ensure accurate and up-to-date product information and imagery is reflected on the website.
  • Oversee the maintenance and optimization of our website, ensuring it reflects the brand's aesthetics and user-friendly interface, while staying up-to-date with the latest industry trends and best practices.
  • Partner with developer and design to review open projects, site programs and ongoing enhancements
  • Oversee and work closely with external partners and cross-functional teams in creation and implementation of site updates, new development projects, A/B testing, and ongoing calendar of optimizations
  • Monitor and analyze website metrics, sales performance, and customer behavior to identify trends, optimize user experience, and recommend improvements to enhance online sales.
  • Manage inventory and ensure accurate stock levels are reflected on the website, coordinating with the buying team.
  • Propose and execute homepage and key landing page updates to align with merchandising, marketing opportunities and companywide strategies.
  • Stay up to date with the latest ecommerce trends, technologies, and industry best practices, proactively identifying opportunities to enhance our online presence and improve customer satisfaction.
  • Continuously improve the customer journey by analyzing user behavior, gathering feedback, and implementing strategies to increase conversion and enhance customer satisfaction and retention.
  • Identify opportunities to increase email/SMS opt-ins and leads through key site touch points, progressively expanding brand database and customer profiles
  • Manage planning and execution of shopping programs and promotions (including set up, testing, execution and analytics), and methods for promoting throughout site
  • Set up tactics for capturing 1st party data, motivating expanded consumer engagement, and ways to progressively gather valuable insights for use on future programs
  • Monitor key performance indicators (KPIs) and metrics to evaluate the success of eCommerce initiatives. Utilize data-driven insights to identify opportunities for growth and address challenges proactively.



QUALIFICATIONS AND REQUIREMENTS

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 4+ years of related work experience in Ecommerce, merchandising or related field. Preferred within the beauty, wellness, fashion, or retail industry.
  • Hands on experience working with Shopify Plus ecommerce platform, and related tech stack, fully conversant in working with the Shopify Admin tools.
  • Hands on experience with Google Analytics and other analytics tools for measuring web, shopping, and consumer activities
  • Hands on experience in ecommerce, merchandising and UI/UX and well versed in ecommerce best-in-class tactics
  • Project management skills with the ability to handle multiple priorities and communicate out to key stakeholders
  • Experience managing external partners, budgets and timelines.
  • Ability to be a strategic as well as creative and resourceful thinker
  • Must to be organized and thoughtful in business process and presentation.
  • Flexibility, resourcefulness and a positive attitude, especially in this entrepreneurial and fluid environment
  • You define success with real data, taking into account user experience, KPIs, and how to measure progress holistically. You know every step of the user funnel. You can design, run, and interpret experiments and A/B tests, and carefully consider how changes will impact the business and customers
  • Strong communication and interpersonal skills, with the ability to collaborate effectively across departments and with external stakeholders.
  • Customer-centric mindset, with a passion for delivering exceptional online experiences.

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