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Communications Specialist
3 months ago
Title: Communications Specialist
Client: Manufacturing Company
Location: Houston, Texas (onsite)
Type: Contract
Pay: $35-40/hour
Summary:
- Create effective marketing campaigns that engage B2B target audience and reliably boost sales.
- Work with cross-functional internal teams to develop and execute the highest-quality marketing strategies and initiatives.
- Ensure marketing plans align with corporate business goals, mission, and vision.
- Prepare needs analysis assessing customers’ needs and business sales marketing objectives.
- Support senior executive team with accurate and timely project status reports and using marketing automation programs and communications materials.
- Enhance product line management services to prospects.
- Leverage strong time management and organizational skills.
- Work with marketing team organization to develop and implement company marketing plans on strategy alignment.
Duties:
- Create, write, and edit compelling marketing content to support B2B client challenges, and develop strategies,.
- Manage successful marketing communications programs to support the product lines and overall business objectives for sales marketing organization.
- Develop corporate product line brands, managing marketing budget, as well as trade show event planning, and project management.
- Disseminate marketing campaign analytics data via social media, and B2B marketing tools.
- Compile market research and fine-tuning ongoing marketing campaigns to maximize ROI.
- Plan and oversee the implementation of marketing plans, projects, materials, and initiatives.
- QA marketing deliverables to ensure they align with our brand’s goals and objectives and are up to standard.
- Monitor and measure campaign performance data, manage and maintain program updates, and interpret analytics to identify areas for improvement.
- Maintain strong relationships with vendors, partners, internal customers, and third-party companies.
- Coordinate product and partner updates and postings to the website team to ensure all content is properly organized and regularly published.
- Manage the marketing content calendar and manage the Asana project management tool.
- Maintain the company’s CMS (content management system) marketing resource library.
Requirements:
- 4 to 5 years of B2B marketing communications experience within a corporate company or agency firm.
- Must have an online portfolio of writing samples; written communication skills are a must.
- Versed in Asana event project management software is a big plus
- Advanced proficiency with Microsoft Office Suite, Excel, PowerPoint, Project, and Visio.
- Familiarity with design programs such as Canva, Adobe Creative Suite or related software.
Education:
- Bachelors degree in Marketing, Communications, PR, Journalism or related field
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