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Marketing Manager

3 months ago

Fort Lauderdale, United States AutoNation Full time

Position Summary:

Reporting to the Director, After-Sales and Parts Marketing, the Parts Marketing Manager drives branding, campaign development, and marketing support activities for AutoNation’s Parts Department. The Parts Marketing Manager will serve as the subject matter expert for optimizing and executing Parts promotional offers via several channels and works with the Corporate Parts Operations team to plan and coordinate campaigns as well as maximize effectiveness and report on ongoing marketing activities. This role will support planning, campaign administration activities, local activations, and communication with the stores. The Parts Marketing Manager also assists in managing agency and third-party service provider initiatives. The Parts Marketing Manager establishes an intuitive understanding of market dynamics, identifies business and process opportunities, and creates campaigns to maximize effectiveness and visibility. They socialize findings with field leadership and assist in plan implementation. The Parts Marketing Manager’s goal is to be viewed as a trusted advisor who directly contributes to overall Parts performance and success. In addition, the Parts Marketing Manager functions as a field level advocate for corporate marketing and branding initiatives.


Organizational Relationships:

The Parts Marketing Manager reports to the Director, After-Sales and Parts Marketing with direct day-to-day interaction with the After-Sales Marketing & Parts Operations team. The Parts Marketing Manager develops and maintains productive relationships with field management and functional areas. The manager also works extensively with corporate marketing functions, agency, third-party service providers and establish strong relationships with parts operations team, market leadership teams, parts managers, and other key stakeholders across the organization.



Job Responsibilities:

  1. Assist in establishing a strategic vision for AutoNation's Parts Programs, encompassing both service and parts offerings.
  2. Manage Parts marketing campaigns, including goals, messaging, customer experience, etc.
  3. Oversee the entire campaign lifecycle, from planning and design to production and activation, across both field and corporate levels.
  4. Collaborate closely with Parts vendors to secure compelling offers and promotional event details.
  5. Lead monthly cross-functional planning meetings, ensuring adherence to timelines and deliverables.
  6. Enforce adherence to OEM, legal, and AutoNation guidelines, maintaining overall compliance standards.
  7. Spearhead field-level activation of national campaigns, events, and brand initiatives, fostering market relationships along the way.
  8. Analyze market intelligence and Regional Competitive Reports to glean insights crucial for offer development.
  9. Engage corporate teams, local AN Parts sales teams, agencies, and partners to curate a robust inventory of product/parts offers, fostering integration across local and national campaigns.
  10. Support the orchestration of AutoNation campaign launches, including planning, store training, POS setup, and event coordination.
  11. Facilitate the creation and enforcement of style guides, templates, processes, content development, and tools.
  12. Ensure seamless campaign communications to store Service Directors, After-Sale Directors, East and West Parts Directors, General Managers, Market Presidents, and Regional Managers.
  13. Champion the company's vision, mission, and values, while adhering to all policies and procedures.
  14. Provide direct support to the After-Sales and Parts teams as well as to the market leadership team for B2C and B2B field marketing-related activities.
  15. Perform any additional duties as assigned.


Qualifications:

  1. Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
  2. Proven experience in automotive parts or service marketing or related industries, with a focus on marketing campaign development and execution.
  3. Marketing management experience required (5+ years); Prior agency account services experience preferred.
  4. Knowledge of eCommerce marketing strategies preferred.
  5. Strong understanding of digital marketing platforms and analytics tools.
  6. Excellent data analysis skills and the ability to derive actionable insights from marketing data.
  7. Exceptional communication and presentation skills, both written and verbal.
  8. Strategic thinker with a creative approach to problem-solving.
  9. Strong project management skills and the ability to manage multiple initiatives simultaneously.
  10. Familiarity with automotive industry trends and best practices is preferred.
  11. Ability to adapt to a fast-paced, ever-changing environment and drive results.