Marketing Manager

1 week ago

Fort Lauderdale, United States Conrad Fort Lauderdale Beach Full time
Description

Conrad Fort Lauderdale Beach is seeking a creative Marketing Manager to join the Sales and Marketing Team

This luxurious oceanfront retreat offers a world of style, service and connection with globally inspired architecture and design. The hotel has 290 rooms with an expansive pool terrace with private cabanas, a 6th floor fitness center, a tranquil boutique Spa, over 10,000 square feet of meeting space, and 5 food and beverage outlets. This includes a restaurant, pool side grill, cocktail lounge, marketplace, and in-room dining.

In this role, you will be responsible for executing all aspects of the marketing/branding strategies; including but not limited to marketing budgets, social media, websites, digital & print advertising, collateral, video/photography assets.The ideal candidate will have at least 1-2 years of relevant experience. Hospitality and/or agency experience is preferred.

Want to learn more? Hotel Website, Instagram, Facebook

What will I be doing?

A Marketing Manager with Conrad Fort Lauderdale supports the DOSM in all Marketing Planning & Execution strategies for the hotel. Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the DOSM; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.

The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers.

Keys to Success:

Builds a close alignment with on-property, regional, and brand marketing teams. Successfully executes the tactical elements of the annual marketing plan. Strong project management skills, with the ability to prioritize multiple projects at once. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies. Highly adaptable to seasonality and conflicting priorities.

ESSENTIAL FUNCTIONS:

Marketing Planning & Strategy

Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards. Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan. Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG.

Tactical Marketing Execution & Analysis

eCommerce:  Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM.  Tracks and analyzes success of marketing campaigns and works with the Director of Marketing & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics. Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.  Website Content:  Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site. Collateral Development & Upkeep:  Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning. Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.  Content & Asset Management:  Identifies visual asset needs and coordinates all photo & video shoots as needed. Reporting:  Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

Meetings, Presentations and Reports

Assist the DOSM in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.  Prepares marketing activity reports on regular cadence and on an as needed basis. Requirements

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

Hospitality - We're passionate about delivering exceptional guest experiences. Integrity - We do the right thing, all the time. Leadership - We're leaders in our industry and in our communities. Teamwork - We're team players in everything we do. Ownership - We're the owners of our actions and decisions. Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

Quality Productivity Dependability Customer Focus Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all

The Benefits – Hilton is proud to have an award-winning workplace culture ranking #1 World's Best Workplace by Great Place To Work & Fortune We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:

Access to your pay when you need it through DailyPay Medical Insurance Coverage – for you and your family Mental Health Resources Best-in-Class Paid Time Off (PTO)   Go Hilton travel discount program  Supportive parental leave Matching 401(k) Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more) Career growth and development  Team Member Resource Groups Recognition and rewards programs

#LI-MD1

Source: Hospitality Online

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