Senior Marketing Manager

3 months ago

New York, United States Pat McGrath Cosmetics Full time

Pat McGrath is the world’s most influential and in-demand makeup artist. For over 25 years, Pat McGrath’s creative vision has made her a tour de force whose legendary and creative power has transformed both beauty and fashion on a global scale. Throughout her illustrious career, Pat McGrath has been recognized around the world with some of the most prestigious honors and accolades, including Time Magazine’s 2019 100 Most Influential People, as a “Titan” of the fashion and beauty industry. After formulating and perfecting her own must-have collection of high-performance cosmetics, Pat McGrath launched her eponymous, groundbreaking brand, PAT McGRATH LABS in 2015. By 2017, the ‘MOTHERSHIP’ landed at SEPHORA, opening numerous doors across the U.S. and by 2021, expanded into the global marketplace to include the UK, Germany, Russia, China and continues to expand globally to this day.


Role: Sr. Marketing Manager

This role is responsible for developing and executing strategic marketing plans to drive business growth and revenue; overseeing product positioning, analyzing market trends and consumer insights to inform marketing strategies.


Main Responsibilities:   

  • Drive development and concepting of product positioning in partnership with product development. Own product bulletins to serve as source of key product information to aid in planning and forecasting.
  • Conduct market research and analyze consumer trends to inform marketing strategies
  • Leverage data analysis to inform category strategy, analyzing the potential of new products based on market data.
  • Develop and implement comprehensive marketing plans to drive sales and brand growth for makeup products
  • Collaborate with cross-functional teams, including product development, VM, sales, and creative services, to ensure aligned messaging and brand consistency
  • Liaise with cross-functional teams to develop 360 marketing campaign strategies for all new product launches and core re-support programs. 
  • Continue to grow existing product collections and identify key communication opportunities to creatively drive brand awareness with maximum impact.
  • Stay up to date on industry trends and competitor activity, and adjust marketing strategies accordingly
  • Develop and maintain deep understanding of target audiences, including needs, preferences, and behaviors


Ideal Profile:

  • 6+ years of global marketing experience in the beauty industry, with a focus of makeup
  • Proven track record of driving sales growth and brand awareness through innovative campaigns
  • Strong understanding of digital marketing channels and analytics
  • Excellent communication and collaboration skills
  • Strong leadership and team management abilities
  • Bachelor’s degree in Marketing, Business, or related field

                                                            

What We Offer:

  • Salary range: 145-155k
  • Medical, Dental, and Vision Coverage 
  • $for$ 3% 401(k) Retirement Match
  • Hybrid Schedule (4-in/1-WFH)
  • 15 PTO + 10 Holidays


Pat McGrath Labs is an Equal Opportunity Employer. There shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation, or any other protected class. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. Candidates should note that if they are selected for an opportunity, they may be subject for a pre-employment background check prior to receiving an offer letter. Details of such an occurrence will be disclosed prior to completion.

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