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Director Of Integrated Marketing

2 months ago

Los Angeles, United States OZMA Full time

Director of Marketing

OZMA is looking for a Fractional, Freelance Director of Marketing to lead the strategy and implementation of OZMA’s marketing plan, brand management and consumer engagement across all brand touch points and channels. The right candidate will have a proven track record of executing innovative, high performing, digital and community based marketing strategies and tactical plans that halo the brand, expand brand awareness, drive customer acquisition, retention and sales.

This position requires a strong understanding of brand strategy, creative, content, digital performance marketing, partnerships and organic social and influencer marketing. We're looking for an extraordinary integrated marketing leader who thrives in an entrepreneurial environment and can hit the ground running and bring strategic thinking, positivity, and analytical rigor to the pursuit of our vision and growth.  The position reports directly to our Founder/Creative Director, Heidi Baker. 


Key Responsibilities

  • Channel the brand and merchandising strategy  into an integrated marketing plan and calendar to create brand awareness and engagement. Ensure marketing campaigns align with brand messaging, product launches, and overall business goals
  • Create and implement an annual marketing plan and calendar guided by OZMA’s strategic business and financial plans.  Manage the marketing budget and allocate resources effectively to maximize ROI
  • Successfully deploy campaigns across OZMA’s channels to increase revenue, acquire customers and build loyalty.
  • Manage the creative briefing, development, and go-to-market of brand storytelling. Oversee the development and execution of creative assets including social media content, email campaigns, and brand messaging.
  • Develop and deploy digital marketing campaigns across eCommerce, Social, Email, and paid media.
  • Collaborate with our ECommerce Manager on  the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns 
  • Oversee customer retention strategy, subscription program, loyalty program.
  • Lead retail marketing initiatives to drive POS conversion across key wholesale partners
  • Identify new marketing opportunities that can deliver significant revenue growth
  • Forge relationships and build partnerships that drive credibility and awareness for the brand
  • Manage contractors required to execute the marketing plan (social, paid marketing, etc)
  • Establish, manage and report appropriate KPIs to assess campaign performance to rationalize marketing ROI, and inform marketing strategy
  • Collaborate closely with OZMA’s Founder/CEO and Fractional President


Requirements

  • 8+ years of retail/e-commerce, digital marketing, and brand management
  • Have in depth knowledge of eCommerce, digital marketing strategy/best practices
  • Affinity for growth minded marketing programs driven by partnerships, collaborations, etc.
  • This candidate possesses a high level of taste, and understanding for a customer who values sustainability and purpose driven and values-led brands
  • A track record of achieving maximum impact with limited resources
  • Strong project management and analytical skills
  • Willingness to roll up sleeves and do whatever it takes
  • Implement annual/seasonal online marketing calendars that integrate sales and marketing initiatives
  • Develop and manage customer acquisition and retention strategies