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Social Media Specialist

1 month ago

Boston, United States 360PRplus Full time

As a Social Media Specialist at 360PR+, you are a highly motivated, creative individual with a passion and keen sense for all things social media. You are ready to be an integral part of a high-performing social team, helping with day-to-day development and execution of a range of social media efforts. You are eager to learn and make it your business to understand the functions and features across key social platforms and their ability to connect with our clients’ audiences. A natural communicator, you are adept at writing and are beginning to find your comfort level when presenting to clients. Curious and engaged, your enthusiasm for social media means you’re always the first to spot a new trend or raise your hand to investigate emerging strategies. Your attention to detail, reliability, and knack for juggling multiple projects, along with your collaborative and ready-to-learn nature make you a highly valued, strong contributor to your team.


In this opportunity, you’ll work directly with our digital supervisors who report to a VP of social strategy. Your team collaborates closely with the agency’s PR/earned media, influencer marketing, and creative services teams to conceptualize ideas and ensure powerful social media thinking is included in client campaigns and new business proposals.


Key Responsibilities & Experience

  • Contribute daily to the management of client social channels, scheduling content, interacting with followers, curating brand profiles
  • Emerging competence and excitement for paid campaign execution
  • Skilled at applying your basic knowledge of content marketing to plan, draft, and edit digital content calendars, ensuring consistent and accurate messaging for clients’ brands
  • Adept at collecting and compiling research from across the social landscape, collaborating with more senior team members to summarize insights for campaign briefs, new business pitches, and/or strategic plans
  • Creating detailed measurement reports that explain social/digital/email activity and analyze the quantitative and qualitative outcomes of campaigns
  • Competent in presenting campaign outcomes and digital analysis to clients and colleagues


Attributes

  • You love social media
  • You understand how to communicate with different audiences
  • You have excellent verbal and written communication skills; strong proofreading skills
  • You are highly proficient at project management
  • You have strong problem-solving skills
  • You get “pop culture”
  • You are a creative thinker and also have an eye for design
  • You are curious, creative, and not afraid to dream big; you stay ahead of the curve on new social media trends
  • You love data, reports, and making decisions based on data


Qualifications

  • Social Media Specialists at 360PR+ typically have 2 or more years of experience
  • Social, PR, and/or digital marketing experience in an agency setting
  • Strong understanding of the best use practices for social media networks and success in implementing paid social media campaigns
  • Experience working with consumer brands and services is a plus
  • Demonstrated maturity and polish to manage difficult situations
  • Innovative, problem-solver mentality to navigate through challenges
  • Commitment to team success
  • Experience with tools like Sprout Social, Sprinklr, Google Analytics
  • Exposure to Meta Ads Manager, TikTok for Business, and other paid ads managers a plus


360PR+ is a Certified Women-Owned Business and is committed to creating a welcoming environment for all employees. To learn more about 360PR+, visit and