Social Media Manager

1 week ago

Boston, United States CPS Insurance Services Full time

We are seeking a talented and experienced Social Media Manager to join our team. The ideal candidate will have a passion for storytelling, a knack for engaging content creation, and a deep understanding of various social media platforms. This role will be responsible for developing and executing our social media strategy to enhance our brand presence and engage with our audience effectively. Key Responsibilities Strategy Development: Develop and implement a comprehensive social media strategy aligned with our brand goals. Identify and capitalize on emerging social media trends to ensure our brand remains at the forefront of the industry. Collaborate to integrate social media strategies into broader marketing campaigns. Content Creation: Create, curate, and manage high-quality content for various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.). Maintain the brand voice and ensure all content reflects our company’s values and objectives. Coordinate with graphic designers, photographers, and video producers to create engaging multimedia content. Community Engagement: Build and nurture relationships with our online community by responding to comments, messages, and inquiries promptly and professionally. Foster discussions and engage with followers to enhance brand loyalty and advocacy. Monitor social media channels for mentions and trends related to our brand and industry. Analytics and Reporting: Track and analyze social media performance using analytics tools to measure success and identify areas for improvement. Prepare regular reports on key metrics and present insights and recommendations to the marketing team. Adjust strategies based on data insights to optimize content performance and engagement. Collaboration and Leadership: Work closely with cross-functional teams to ensure cohesive brand messaging. Stay informed about social media best practices, tools, and emerging platforms to continuously improve our strategies. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 3+ years of experience as a Social Media Manager or similar role. Proven track record of successfully developing and executing social media strategies. Excellent written and verbal communication skills, with a keen eye for detail and creativity. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights). Strong understanding of social media algorithms, trends, and best practices. Ability to work independently and collaboratively in a fast-paced environment. Creative thinker with a passion for innovation and problem-solving. No phone calls or third parties. Candidates must be United States citizens or legal permanent residents. Proof of legal residence and work authorization in the United States is required. #J-18808-Ljbffr

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