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Senior Social Media Specialist

2 months ago

Boston, United States Shift Technology Full time
Job DescriptionJob Description

The future of insurance starts with AI. To date, Shift Technology's AI-powered products have benefitted more than 300 million policyholders globally by reducing underwriting risk, identifying more fraud, and automating critical tasks throughout the claims process. Shift harnesses the power of AI to enable the world's leading insurance organizations to make better decisions. Our products help insurers improve operational efficiency, reduce costs, and deliver superior customer experiences to their policyholders. Our culture is built on innovation, trust, and a drive to transform the insurance industry by imagining and innovating solutions that impact insurers and their customers - like you We come from more than 50 different countries and cultures and together we are creating the future of insurance.

As Shift's Senior Social Media Specialist you will work closely with Corporate Communications and the larger Marketing organization to promote the company, its technology, and its thought leaders via our core social media outlets. In addition, you will evaluate and recommend additional platforms from which the company can share its message. You will be an integral part of our strategy to grow our audience, build brand awareness, and ultimately, boost sales using multiple social media channels.

This position reports to the Head of Corporate Communications. Ideal candidates are located on the East Coast, with the Boston metropolitan area preferred.

What You'll Do

  • Baseline the program, establish KPIs and drive reporting
    • Benchmark Shift's current social media efforts individually and relative to peers and competitors
    • Define and track the KPIs that will showcase what "Shift Social Success" looks like
    • Evaluate the appropriateness of additional social channels as relevant to meeting Shift's business objectives and make relevant recommendations
    • Develop reporting structure and timing that meets the needs of the larger marketing organization and the business overall
  • Own the social media content calendar & lead content creation
    • Coordinate with colleagues to understand which initiatives and campaigns will benefit from social media support
    • Make content recommendations based on target channels
    • Manage the social media publication calendar to ensure appropriate frequency and variety of content
    • Lead social media content creation including drafting of posts and managing image design
    • Ensure social content adheres to brand and style guidelines, and industry best practices
    • Monitor Shift inbound/linking/mentions and competitor social channels

What You'll Bring

  • 3+ years of social media experience (B2B, SaaS, enterprise technology preferred) including planning and managing content in a corporate, or agency setting
  • A self-starter attitude and eagerness to work in a global, fast-paced, high-growth environment
  • Excellent written and verbal communication skills
  • A thorough understanding of social media management and strategy
  • Familiarity with social media management tools and/or integrated marketing automation tools
  • Detail orientation
  • Ability to adapt strategies and tactics to meet changing business requirements

#LI-HYBRID

To support our permanent, full time employees at every stage of their careers and lives, we provide a competitive total rewards and benefits package. Here are the global benefits we'd like to highlight:

  • Flexible remote and hybrid working options
  • Competitive Salary and a variable component tied to personal and company performance
  • Company equity
  • Focus Fridays, a half-day each month to focus on learning and personal growth
  • Generous PTO and paid holidays
  • Mental health benefits
  • 2 MAD Days per year (Make A Difference Days for paid volunteering)

Additional benefits may be offered by country - ask your recruiter for more information. Intern and Apprentice position are eligible for some of these benefits - ask your recruiter for more details.

At Shift we strive to be a diverse and inclusive workforce. We welcome applications from and hire people who will contribute to the diversity of our company, without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non-merit criteria.

Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email accommodation@shift-technology.com and we will work with you to meet your accessibility needs.

Please be aware of scammers and only trust correspondence that comes from emails ending in shift-technology.com

Shift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology.